General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Costa Rica, +4 more countries.

📋 Description

• Take ownership of HoopStars' strategic business plan, budget, revenue, profitability, and cash flow forecasts.

• Direct sales and operations to ensure that programs, coaching staff, venues, and service quality align with market demand.

• Enhance paid search and social media efforts, along with creative elements, landing pages, enrollment funnels, pricing strategies, offers, referrals, and retention initiatives.

• Establish the structure of the parent marketing team and recruit specialized talent.

• Engage contractors or agencies as needed to support business objectives.

• Oversee priorities and performance across various brands.

• Link campaign effectiveness to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing investments based on dependable reporting and testing methodologies.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Suggest budgets and team plans, making operational decisions within designated authority.

• Deliver clear weekly reports and engage in monthly business reviews.

• Within the first 90 days, gain insights into customers, operations, and financial aspects; conduct a marketing audit; set up reporting systems; propose team structures and hiring priorities; initiate growth experiments; and assume responsibility for standard HoopStars business operations.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and retention strategies.

• Commercial accountability that extends beyond a marketing budget, including aspects such as pricing, margins, staffing, forecasts, or overall business profitability.

• Experience in recruiting and managing marketers, creatives, agencies, or other specialized professionals.

• Capability to adapt e-commerce techniques to a service-oriented business with tangible delivery capacity and customer commitments.

• Comfort with hands-on work while also developing personnel and systems.

• Exceptional professional English communication skills and effective remote leadership abilities.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Demonstrated ability to build a profitable business and create an effective team is of utmost importance.

• Completion of the Culture Index survey is required.

• Completion of the Criteria GAME assessment in English is required.

🏝️ Benefits

• Opportunity for remote work from LATAM, collaborating during Toronto business hours.

• Potential for equity participation based on mutually agreed terms.

• Possibility of future relocation to the US or Canada by mutual consent.

• Assistance with bookkeeping.

• Support for human resources.

• IT and website support available.