General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Colombia, +2 more countries.

📋 Description

• Take ownership of HoopStars' business strategy, budget, revenue, profitability, and cash flow forecasts.

• Oversee sales and operations, ensuring that programs, coaches, venues, and service quality align with market demand.

• Enhance paid search and social media efforts, creative assets, landing pages, enrollment funnels, pricing strategies, offers, referrals, and retention initiatives.

• Establish the structure for the parent marketing team.

• Hire specialists and engage contractors or agencies as needed.

• Manage priorities and performance across different brands.

• Link campaign performance to revenue-generating customers, repeat enrollments, and profit contributions.

• Allocate marketing investments based on reliable reporting and testing metrics.

• Review advertising accounts and identify issues within the funnel.

• Assist in launching enhancements while developing a consistent execution team.

• Allocate time equally between operating HoopStars and overseeing the marketing team for Community Sports Partners.

• Suggest budgets and team plans, making operational decisions within the defined authority.

• Provide clear weekly reports, escalate any exceptional issues, and engage in monthly business reviews.

• Within the first 90 days, gain an understanding of customers, operations, and financials; conduct a marketing audit; establish reporting frameworks; propose team structures and hiring priorities; initiate growth experiments; and assume responsibility for routine business decisions.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and retention strategies.

• Experience in managing commercial responsibilities beyond a marketing budget, including pricing, margins, staffing, forecasts, or overall business profitability.

• Background in hiring and managing marketers, creatives, agencies, or other specialists.

• Capability to adapt ecommerce strategies to a service-oriented business with tangible delivery capabilities and customer commitments.

• Comfort in performing hands-on work while developing both people and systems.

• Proficient in professional English with effective remote leadership skills.

• Experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Demonstrable experience in building a profitable business and an efficient team is of utmost importance.

• Submit a CV.

• Describe a business or brand you have developed, detailing the budget, results, and your personal contributions.

• Provide details about a team you have built or managed.

• Share an account of a commercial decision that did not succeed and the changes you implemented afterward.

• Complete the Culture Index survey.

• Finish the Criteria GAME assessment - English.

🏝️ Benefits

• Work remotely from LATAM, collaborating during Toronto hours.

• Equity opportunity subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual consent.

• Bookkeeping assistance.

• HR support.

• IT and website support.