General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee HoopStars, managing its business plan, budget, revenue, profitability, and cash flow projections.

• Direct sales and operations, ensuring that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media strategies, including creative content, landing pages, enrollment funnels, pricing structures, offers, referrals, and retention efforts.

• Develop the marketing team for the parent company, Community Sports Partners, across its various brands.

• Define team structure, recruit specialists, hire contractors or agencies as needed, and oversee priorities and performance.

• Link campaign performance to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing budget based on reliable reporting and testing methodologies.

• Analyze advertising accounts, identify funnel issues, and assist in implementing improvements.

• Build a team capable of consistent execution.

• Propose budgets and team strategies while making operational decisions within the agreed authority.

• Engage in monthly business reviews with clear weekly reporting and escalate any exceptional issues.

• Within the first 90 days, gain an understanding of customers, operations, and financials; audit brand marketing; establish reporting frameworks; propose team structure and hiring priorities; initiate growth tests; and assume responsibility for routine HoopStars business decisions.

⛳️ Requirements

• Proven track record in paid acquisition, conversion, and customer retention.

• Commercial accountability extending beyond a marketing budget, including pricing, margins, staffing, forecasts, or overall business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt e-commerce strategies to a service-oriented business with real delivery capabilities and customer obligations.

• Willingness to engage in hands-on work while developing personnel and systems.

• Strong command of professional English and effective remote leadership skills.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Demonstrated success in building a profitable business and an efficient team is essential.

• Submit a CV through the application form.

• Describe a business or brand that you have grown, including budget, results, and your personal contributions.

• Describe a team you have built or managed.

• Share an example of a commercial decision that did not succeed and the changes made afterward.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

• Use the same email address for both assessments and the application, unless you have already completed them for Community Sports Partners.

🏝️ Benefits

• Remote work from LATAM, collaborating during Toronto hours.

• Opportunity to build and lead a business as well as the parent marketing team.

• Equity opportunity subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.