General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of HoopStars' business strategy, budget, revenue, profitability, and cash flow projections.

• Oversee sales and operations, ensuring that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media efforts, including creative content, landing pages, enrollment funnels, pricing strategies, offers, referrals, and customer retention.

• Establish the structure of the parent marketing team.

• Hire specialists and engage contractors or agencies as needed.

• Manage priorities and performance across various brands.

• Link campaign outcomes to paying customers, repeat enrollments, and contribution profits.

• Distribute marketing investments based on reliable reporting and testing results.

• Review advertising accounts and identify funnel issues.

• Assist in launching improvements while developing a team capable of consistent execution.

• Suggest budgets and team plans while making operational decisions within the established authority.

• Provide clear weekly reports and engage in monthly business reviews.

• Within the first 90 days, gain an understanding of customers, operations, and financials; audit marketing efforts; set up reporting systems; propose team structure and hiring priorities; initiate growth tests; and take ownership of routine HoopStars business decisions.

⛳️ Requirements

• Proven track record in paid acquisition, conversion, and customer retention.

• Commercial accountability extending beyond a marketing budget, including pricing, margins, staffing, forecasts, and business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt ecommerce strategies to a service-oriented business with real delivery capabilities and customer commitments.

• Willingness to engage in hands-on work while developing personnel and systems.

• Proficient in professional English with effective remote leadership skills.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Evidence of successfully building a profitable business and an effective team is of utmost importance.

• Submit a CV.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

🏝️ Benefits

• Remote work opportunity from LATAM, collaborating on Toronto hours.

• Chance to develop and lead a business and the parent marketing team.

• Equity opportunity subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.

• Assistance with bookkeeping.

• HR support.

• IT and website support.

• Local management for customer service and daily sales operations.