General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee HoopStars by managing its business strategy, budget, revenue, profitability, and cash flow projections.

• Direct sales and operations to ensure that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media efforts, creative assets, landing pages, enrollment processes, pricing strategies, offers, referrals, and customer retention.

• Develop the marketing team for the parent company across various brands by establishing structure, recruiting specialists, hiring contractors or agencies, and managing priorities and performance.

• Link campaign performance to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing investments based on reliable reporting and testing methods.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Make operational decisions within the established authority.

• Provide clear weekly reports and escalate any significant issues.

• Conduct monthly business reviews with the founder after the onboarding process.

• Within the first 90 days, gain an understanding of customers, operations, and financial dynamics; audit marketing efforts; establish reporting mechanisms; propose team structure and hiring priorities; initiate growth tests; and take charge of routine business decisions for HoopStars.

⛳️ Requirements

• Proven track record in paid acquisition, conversion, and customer retention.

• Commercial accountability that extends beyond a marketing budget, including pricing, margins, staffing, forecasts, or business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt e-commerce strategies to a service-based business with tangible delivery capabilities and customer commitments.

• Willingness to engage in hands-on work while also developing people and systems.

• Strong command of professional English and effective remote leadership skills.

• Relevant experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Evidence of successfully building a profitable business and an efficient team is crucial.

• Familiarity with the Culture Index survey.

• Completion of the Criteria GAME assessment in English is required.

• Submit a CV detailing a business or brand you have grown, including expenditure, outcomes, and your personal contribution; a team you have built or managed; and a commercial decision that did not succeed and what changes were made afterward.

🏝️ Benefits

• Opportunity for remote work from LATAM, collaborating during Toronto business hours.

• Equity opportunities available, subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.

• Support for bookkeeping tasks.

• Assistance with HR matters.

• IT and website support provided.

• Local manager available to handle customer service and daily sales operations.

• Opportunity to build and lead a business along with the parent marketing team.