General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take charge of HoopStars' business strategy, budget, revenue, profitability, and cash flow forecasts.

• Oversee sales and operations, ensuring that programs, coaches, venues, and service quality align with demand.

• Enhance paid search and social media strategies, creative content, landing pages, enrollment processes, pricing, offers, referrals, and customer retention.

• Define the structure of the parent marketing team and recruit specialists as needed.

• Engage contractors or agencies when beneficial.

• Manage priorities and performance across various brands.

• Link campaign performance to paying customers, repeat enrollments, and contribution profit.

• Allocate marketing investments based on trustworthy reporting and testing results.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Suggest budgets and team plans, making operational decisions within the established authority.

• Provide transparent weekly reports and escalate any exceptional issues.

• Conduct monthly business reviews with the founder.

• Within the first 90 days, gain an understanding of customers, operations, and economics; audit marketing efforts; establish reporting systems; propose team structure and hiring priorities; initiate growth tests; and assume ownership of regular HoopStars business decisions.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and retention strategies.

• Commercial accountability extending beyond a marketing budget, including pricing, margins, staffing, forecasts, or overall business profitability.

• Experience in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt ecommerce strategies to a service business with genuine delivery capacity and customer commitments.

• Comfort with practical tasks while fostering the development of people and systems.

• Strong professional English communication skills and effective remote leadership capabilities.

• Experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Evidence of building a profitable business and an effective team is of utmost importance.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

• Submit a CV detailing a business or brand you have developed, including spending, results, and your personal contributions; a team you built or managed; and a commercial decision that did not succeed along with the subsequent changes you implemented.

🏝️ Benefits

• Opportunity to work remotely from LATAM, with collaboration during Toronto hours.

• Equity opportunity based on mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.

• Assistance with bookkeeping.

• HR support available.

• IT and website support provided.

• A local manager will oversee customer service and daily sales activities.