General Manager – Cards

This is a fully remote position, open to applicants in Cyprus, +5 more countries.

📋 Description

• Take full ownership of the Cards business from inception to execution, overseeing strategy, P&L, budget, and roadmap.

• Define and oversee the financial aspects of the card program.

• Manage total payment volume (TPV), active cards, customer spending, retention, and monetization.

• Create financial models that encompass revenue, card issuance costs, processing fees, customer margins, and lifetime value (LTV).

• Identify and act on opportunities to enhance profitability and boost customer engagement.

• Present strategic direction, performance metrics, and key decisions directly to C-level executives.

• Oversee the complete customer journey for cardholders, from onboarding and issuance to activation and routine spending.

• Develop both virtual and physical card offerings.

• Manage subscription models, cashback incentives, and other card-related features.

• Work to improve activation rates and drive increased customer spending.

• Collaborate with Compliance to streamline onboarding and KYC processes.

• Oversee the customer experience related to card services and identify any friction points.

• Maintain relationships with issuing, processing, Banking as a Service (BaaS), and other card infrastructure partners.

• Manage integrations, operational dependencies, commercial negotiations, and critical incidents with providers.

• Minimize vendor lock-in while ensuring dependable operations as the card business expands.

• Optimize unit economics, transaction volumes, customer engagement, retention rates, and LTV.

• Collaborate with Growth and Marketing teams on initiatives for acquisition, activation, and retention.

• Lead the engineering team focused on the Cards strategy.

• Work closely with the Tech Lead on architecture and project delivery.

• Manage the roadmap, set priorities, oversee the backlog, plan releases, and address key incidents.

• Recruit and develop team members as necessary.

• Foster a high-speed, data-driven execution culture.

• Implement AI and automation in product development, analytics, specifications, quality assurance, and operational procedures.

⛳️ Requirements

• Extensive end-to-end experience with card products.

• Familiarity with issuing, processing, BaaS, or card infrastructure.

• Proven experience in launching or scaling a card program.

• Deep understanding of card unit economics.

• Proficient in modeling customer margins, transaction economics, issuance costs, and LTV.

• Experience negotiating with card providers.

• Ability to manage dependencies on external providers, ideally with a focus on reducing vendor lock-in.

• Strong product and commercial acumen.

• Previous experience managing revenue or P&L is highly desirable.

• Strong analytical skills with a data-driven mindset.

• Technical proficiency and capability to collaborate directly with engineering teams.

• Experience leading product or engineering teams.

• Relevant experience in fintech, neobanking, payments, crypto cards, wallets, or exchanges is a plus.

🏝️ Benefits

• Professional growth opportunities: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: options for remote or hybrid work with flexible hours across international teams.

• Paid time off: up to 20 vacation days, 8 company holidays, and 5 personal days annually.

• Recognition initiatives: structured performance evaluations and team awards.

• Team culture: retreats in international locations (for instance, company apartments in Cyprus).