Gamification Product Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Lead the gamification strategy for various brands and geographical regions.

• Design, implement, and enhance gamification mechanics in line with business and product objectives.

• Create and manage a gamification and LiveOps calendar that aligns with acquisition and retention strategies.

• Develop and refine tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.

• Tailor mechanics, prize structures, thresholds, and campaign timing to specific geographical areas.

• Assess gamification performance from the launch phase through post-campaign analysis.

• Evaluate incremental impact through the use of control and holdout groups.

• Analyze activation, engagement, retention, and revenue effects.

• Review bonus costs and return on investment for each mechanic.

• Enhance, redesign, or discontinue underperforming mechanics based on data insights.

• Develop and maintain gamification dashboards, reporting, and measurement frameworks.

• Design and conduct A/B tests in collaboration with experimentation and Analytics teams.

• Work closely with Product, Analytics, CRM, Retention, Casino, Sportsbook, VIP, and Engineering teams.

• Convert business and player needs into clear, prioritized product requirements.

• Set standards for configuration, quality, and post-campaign analysis.

• Document best practices, processes, and configuration necessities.

• Create a prioritized roadmap for improvements to the gamification platform.

• Synchronize gamification initiatives with brands and acquisition, CRM, and retention campaigns.

⛳️ Requirements

• Over 3 years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within the iGaming sector.

• Practical experience in designing, configuring, and launching casino and/or sportsbook mechanics.

• Familiarity with tournaments, missions, challenges, lotteries, prize draws, loyalty programs, prize drops, wheels, and loot boxes.

• Strong knowledge of bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, player engagement, and retention mechanics.

• Experience with Smartico, Optimove Gamify, Fast Track, or similar gamification/CRM platforms.

• Exceptional analytical skills and the capability to independently assess gamification performance and ROI.

• Proficient in measuring incremental impact using control/holdout groups.

• Experience managing campaigns from concept and configuration through to launch, analysis, and optimization.

• Solid understanding of iGaming product and business metrics.

• Ability to collaborate cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook, and Engineering teams.

• Capability to translate business and player needs into clear product requirements.

• Proficiency in English at an Intermediate level or higher.

• Experience in conducting A/B tests on promotional mechanics and engagement campaigns is an advantage.

• Experience working across multiple brands and geographical regions is a plus.

• Knowledge of Tier 1 player behavior and market specifics is advantageous.

• Familiarity with sportsbook bonus and cross-sell mechanics is beneficial.

• Experience collaborating directly with casino game providers is a plus.

• Experience in building or enhancing gamification products or platforms is desirable.

• Experience in establishing gamification standards, processes, and reporting from the ground up is a plus.

🏝️ Benefits

• Flexibility to choose your work location: work from anywhere globally with remote options available.

• Flexible working hours.

• Corporate English speaking club offering regular practice and expert guidance.

• A friendly atmosphere and strong corporate culture.

• Comfortable working conditions with tools and space to thrive.

• Opportunities for career advancement.