Full Stack Digital Marketer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement comprehensive full-stack digital marketing strategies across various properties.

• Oversee CRM and email marketing efforts, focusing on advanced audience segmentation, automated workflows, and tailored campaigns.

• Ensure seamless connectivity and data flow between PMS and CRM systems.

• Develop and enhance paid, owned, and earned media campaigns in line with budgetary guidelines.

• Construct, maintain, and integrate CMS platforms (such as Webflow and WordPress) with live booking engines.

• Manage conversion rate optimization, tracking systems, pixel implementation, and analytics dashboards.

• Handle creative design assets for digital channels, social media, websites, and print materials.

• Supervise technical SEO enhancements, monitor listing health across search profiles, and facilitate the martech onboarding process for new property acquisitions.

• Report to the Commercial Team and maximize direct bookings while minimizing dependence on third-party online travel agencies.

⛳️ Requirements

• Practical experience in developing, maintaining, and connecting Webflow and WordPress sites.

• Proven ability to manage CRM systems (e.g., Mailerlite), including advanced audience segmentation and automated workflows.

• Proficient in GA4 (Google Analytics 4), Meta Pixel, Google Tag Manager, and UTM (Urchin Tracking Module) parameters.

• Hands-on experience in creating and optimizing SEO (Search Engine Optimization), EDMs (Electronic Direct Mail), and Paid Media (Meta/Google Ads).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive work environment.

• Access to health and wellness programs.