Digital Marketing Specialist, Product

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Assist in the planning, execution, and optimization of digital marketing initiatives across both paid and organic channels, encompassing Google, Meta, LinkedIn, and SEO.

• Aid in enhancing landing pages, marketing funnels, and conversion rates.

• Monitor, analyze, and report on campaign performance utilizing analytics tools and dashboards.

• Develop and manage content for websites and landing pages, including blog posts, educational articles, email campaigns, lifecycle communications, feature announcements, FAQs, and explainers.

• Simplify complex fintech features into clear, compliant, and user-friendly messages.

• Collaborate with Product and UX teams on feature and product launches, as well as product positioning and messaging, customer onboarding, and in-product communication.

• Assist in defining and articulating value propositions for various customer segments.

• Work alongside Sales to gain insights into customer pain points, needs, and objections.

• Develop sales enablement materials, encompassing pitch decks, one-pagers, case studies, and email templates.

• Facilitate lead nurturing and the transition of qualified leads from Marketing to Sales.

• Ensure alignment of marketing campaigns with sales priorities and pipeline objectives.

⛳️ Requirements

• 1–2 years of experience in digital marketing, growth marketing, product marketing, or a related field.

• Background in fintech, SaaS, or B2B technology.

• Strong skills in content creation and copywriting.

• Experience collaborating effectively with Sales teams.

• Practical experience with paid advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

• Familiarity with analytics tools like Google Analytics 4 (GA4) or equivalent.

• Experience with email marketing and CRM platforms such as MailerLite or similar.

• Ability to collaborate efficiently across Product, Sales, Marketing, and technical teams.

• Professional proficiency in English.

🏝️ Benefits

• Fully remote work with flexible working hours and vacation policies.

• A diverse international work environment that encourages inclusivity and collaboration.

• Internal mentorship program.

• Additional healthcare insurance.

• Loyalty days.

• Compensated professional development opportunities, including learning materials and certification exam fees.

• Internal events and Learning Sessions.

• Team-building compensation every quarter.

• Participation in local events in Lithuania such as wakeboarding, excursions, and Meet and Eat gatherings.

• Opportunity to switch the project you’re working on.

• Referral bonuses.