Digital Marketing Specialist, Event Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee event marketing initiatives, including partner webinars and face-to-face events.

• Enhance content, advertising, and community engagement on WeChat.

• Foster brand recognition and cultivate qualified leads.

• Create strategies and tactics to promote the company and drive qualified leads.

• Implement comprehensive marketing campaigns from inception to execution.

• Explore both organic and paid acquisition channels, which encompass content development, paid advertising, event management, publicity, social media, and lead generation initiatives.

• Manage in-house and partner presentations, RSVPs, and measure event success.

• Conduct research and attend industry events, exhibitions, and networking opportunities.

• Generate valuable and engaging content tailored for WeChat.

• Establish strategic partnerships with key players in the industry.

• Evaluate and report on marketing campaign performance, comparing results against established goals.

• Utilize AI tools to enhance marketing efficiency and output.

⛳️ Requirements

• Native-like proficiency in both spoken and written Chinese.

• Familiarity with Chinese social media platforms, such as WeChat and Xiaohongshu.

• Excellent time-management abilities.

• Understanding of the college admissions/application process.

• Relevant experience in marketing roles, including campus activities or internships.

• Current knowledge of marketing trends and best practices.

🏝️ Benefits

• Paid time off.

• Healthcare coverage.

• Vision insurance.

• Dental insurance.

• Retirement plan options.

• Parental leave.

• Flexibility for remote work.

• Opportunities for professional development.

• A fun, collaborative work atmosphere.