Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance SEM campaigns on Google Ads and various other platforms.

• Apply SEO best practices for website content and landing page optimization.

• Assist in the implementation of GEO and AI-driven search optimization strategies.

• Track campaign performance, analyze data, and create actionable reports.

• Work in conjunction with the content team to develop and produce digital marketing materials for websites, paid advertisements, and social media channels.

• Manage logistics, asset creation, and post-event analysis for webinars and major conferences.

• Aid in the planning, scheduling, and execution of WES's podcast series.

• Partner with internal teams on e-commerce transformation initiatives.

• Review and assist in fixing Google Tags within Google Tag Manager.

• Implement, schedule, and oversee email marketing campaigns.

• Contribute to WES's evolving digital marketing strategy across SEM, SEO, GEO, and AI searchability projects.

⛳️ Requirements

• A Bachelor's degree in marketing, communications, advertising, business management, or a related field is preferred.

• A minimum of 2 years' experience as a marketing specialist or in a comparable role.

• Demonstrated experience in SEO.

• Strong knowledge of SEM, SEO, GEO, and digital analytics tools.

• Familiarity with Google Ads, GA4, and Google Tag Manager.

• Experience in gathering and interpreting customer experience data.

• Understanding of online customer engagement platforms and channels.

• Experience in reporting and identifying trends or opportunities for process improvement.

• Project experience showcasing an understanding of digital user experience and technology platforms.

• Advanced proficiency in computer skills.

• Capacity to work in a remote, dynamic environment.

• Ability to adjust to changing priorities and circumstances.

• Strategic mindset for driving campaigns, value propositions, and managing multiple projects.

• Strong quantitative and qualitative problem-solving skills.

• Experience in an entrepreneurial, technology-driven, service-oriented, client-focused setting.

• Strong alignment with WES's mission and values.

• Excellent verbal and written communication skills.

• Applicants must be eligible to work in the USA; the position is based in the USA.

🏝️ Benefits

• Options for remote work.

• Flexible scheduling available.

• Generous time-off policies.

• Comprehensive wellness programs.

• Extensive benefits package.

• Competitive salary and compensation.

• Tangible rewards and recognition initiatives.

• Opportunities for learning and development.

• Personal and professional growth prospects.

• Opportunities for career advancement.

• Comprehensive training programs available.

• Tuition reimbursement options.

• Employee-led resource groups.

• Town halls and collaborative team events.

• Meaningful volunteer opportunities.

• Initiatives promoting equity, diversity, and belonging.

• Support for reasonable accommodations.