Freelance Marketing and Audience Growth Partner

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Evaluate the current brand, products, website, social media presence, and past marketing efforts.

• Identify primary and secondary target audiences and transform audience assumptions into testable hypotheses.

• Create a practical strategy for audience growth, content creation, and storytelling.

• Establish consistent content pillars, formats, platform strategies, and publishing schedules.

• Discover opportunities through organic social media, creators, authors, publishers, reading communities, collaborations, events, referrals, and user-generated content.

• Investigate how digital and real-world marketing can enhance each other.

• Expand the website into a comprehensive content, SEO, email, and audience-building platform.

• Design and implement targeted marketing experiments with realistic budgets.

• Define suitable success metrics and monitor significant audience and commercial results.

• Analyze outcomes, determine what is effective or ineffective, and modify strategies as needed.

• Assist in operating and refining the system, with increased involvement during launches, campaigns, events, and growth experiments.

• Provide guidance on where limited marketing resources can yield the most valuable results or insights.

• Assess the current marketing and audience landscape.

• Suggest priorities and areas for enhancement.

• Construct the foundational marketing, content, and audience growth system.

• Conduct intentional experiments, evaluate and interpret results, and adjust strategies based on insights.

• Contribute to the ongoing operation and improvement of the system over time.

⛳️ Requirements

• Candidates must currently reside in South Africa.

• A minimum of two to three years of relevant, up-to-date experience in digital marketing or audience growth.

• Strong comprehension of audience behavior across diverse platforms, age demographics, and online communities.

• Experience in developing content, community, audience growth, or digital marketing strategies.

• Comfortable working strategically while also executing tasks hands-on when necessary.

• Capable of testing concepts, analyzing performance data, and providing practical recommendations.

• Commercially savvy and able to work efficiently with limited budgets.

• Strong grasp of brand storytelling and its role in supporting audience and business growth.

• Curious, adaptable, and at ease working with a dynamic brand.

• Willing to respectfully challenge assumptions and pivot when evidence indicates a more effective approach.

• Able to work independently on a flexible freelance basis.

• A CV or professional profile is required.

• Relevant case studies or examples demonstrating audience growth, community building, content strategy, or digital experimentation are required.

• Measurable outcomes and insights from previous projects are required.

• Availability is required.

🏝️ Benefits

• Flexible engagement based on projects and needs.

• Freelance opportunities with flexibility.

• Chance to collaborate with an early-stage South African lifestyle and e-commerce brand.

• Strategic and hands-on participation in launches, campaigns, events, and growth experiments.