Freelance CRM Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete campaign briefing process involving marketing, creative, and cross-functional team members.

• Keep track of campaign timelines and proactively manage key milestones.

• Create and initiate email campaigns, flows, and automations using Klaviyo.

• Develop and implement SMS campaigns, flows, and automations utilizing Attentive.

• Upload and systematically arrange campaign assets, including images, text, links, dynamic content, and personalization components.

• Execute audience segmentation and A/B testing for both email and SMS campaigns.

• Maintain and implement the monthly CRM campaign calendar in collaboration with the Senior Manager of Loyalty & Retention.

• Manage list hygiene, suppression logic, and audience specifications.

• Conduct pre-send quality assurance across various devices, email clients, and platforms, checking for link validation, rendering, personalization, dynamic content, and compliance.

• Track campaign performance and engage in reporting and analysis.

• Work alongside marketing, creative, and other stakeholders to ensure campaigns are delivered accurately, consistently, and punctually.

⛳️ Requirements

• A minimum of 2 years of experience managing email and/or SMS campaigns from the initial briefing to execution.

• Proficient in building and overseeing email campaigns, flows, segments, templates, and A/B tests.

• Practical experience in building and managing SMS campaigns, flows, segments, templates, and A/B tests.

• Familiarity with e-commerce or direct-to-consumer (DTC) brands.

• Exceptional attention to detail and a commitment to maintaining high standards for accuracy and quality control.

• Strong organizational and project management abilities, capable of handling multiple campaigns and deadlines concurrently.

• A data-driven mindset with proficiency in campaign reporting and performance metrics.

• Excellent communication skills and the ability to collaborate across functions.

• Capability to work independently and take charge of campaign execution in a fast-paced environment.

• Experience with Klaviyo and/or Attentive is preferred.

• Background in art, home décor, luxury retail, or other premium consumer brands is a plus.

• Familiarity with Tableau or similar business intelligence/reporting tools is advantageous.

• Understanding of lifecycle marketing and retention strategies is a plus.

• Experience with dynamic content and personalization is advantageous.

• Basic skills in HTML/CSS are a plus.

• Experience working with both email and SMS as part of an integrated CRM/lifecycle program is a plus.

🏝️ Benefits

• Opportunity to work in a dynamic and fast-paced environment.

• Collaborate with a talented and creative team.

• Access to continuous learning and development opportunities.

• Competitive salary and benefits package.