Freelance B2B Paid Media Specialist

This is a fully remote position, open to applicants in United States, +5 more locations.

📋 Description

• Oversee and enhance campaigns across LinkedIn, Meta/Facebook, and Reddit.

• Administer paid display and ABM initiatives on platforms such as 6sense and StackAdapt.

• Track budgets, pacing, bids, and overall campaign effectiveness.

• Develop campaigns utilizing creative assets and copy provided by internal teams.

• Pinpoint testing and optimization opportunities to boost performance.

• Assist in conversion tracking, measurement, and reporting efforts.

• Offer strategic insights while actively participating in campaign execution.

• Investigate possibilities within programmatic display, CTV, and podcast advertising.

• Collaborate with the Demand Generation team to align paid media strategies with pipeline goals.

⛳️ Requirements

• Solid experience in B2B SaaS or B2B technology paid media.

• Practical knowledge of LinkedIn Ads and Meta Ads.

• Comprehensive understanding of B2B demand generation and full-funnel marketing.

• Proven experience in managing and optimizing substantial paid media budgets.

• Excellent analytical, optimization, and communication abilities.

• Experience with Reddit, 6sense, StackAdapt, programmatic, CTV, or podcast advertising is highly preferred.

🏝️ Benefits

• Opportunity to work in a dynamic environment with a passionate team.

• Access to professional development and growth opportunities.

• Competitive salary and comprehensive benefits package.