Franchise Development Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and oversee content for franchise development, including brochures, landing pages, email campaigns, social media, and presentation decks, ensuring brand consistency throughout.

• Maintain the franchise development website and establish a strategic content calendar.

• Collaborate with the internal marketing team to ensure franchise development messaging aligns with brand standards and update materials for candidates.

• Build, manage, and enhance multi-touch drip email campaigns and segmented nurture sequences aimed at prospective franchise candidates.

• Supervise paid digital advertising campaigns and listings on the franchise portal, including conducting A/B testing.

• Oversee the franchise development CRM for tracking leads, visibility of the pipeline, follow-ups, and lead scoring.

• Act as the primary marketing liaison for franchise broker networks and consultants.

• Create broker toolkits, newsletters, and presentation materials.

• Organize and coordinate broker webinars, virtual presentations, and in-person events.

• Monitor broker referrals and campaign performance, deliver ROI reports, and design incentive programs.

• Investigate trends in franchise development marketing and maintain a marketing playbook with SOPs, templates, and messaging frameworks.

• Assist the VP of Franchise Development with materials for expos, trade shows, and industry conferences.

• Manage social media channels related to franchise development and targeted advertising campaigns.

• Utilize LinkedIn to enhance brand awareness among franchise brokers and entrepreneurial communities.

• Monitor and respond to inquiries received through social media and web forms.

• Track and report KPIs through weekly and monthly dashboards, including cost per lead, conversion rates, broker referral volume, and campaign ROI.

• Recommend allocation of the marketing budget and optimize campaigns based on data insights.

• Oversee the franchise development marketing budget and track campaign expenditures and ROI.

• Develop and manage the candidate communication journey utilizing automated workflows and personalized messaging.

• Create resources for candidates, such as FAQs, discovery day agendas, and testimonials from franchisees.

• Coordinate video testimonials and case studies featuring current franchisees.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, along with 2-3 years of experience in franchise marketing; experience in franchise development or B2B marketing is preferred.

• Proven experience managing email marketing platforms, CRM systems, and digital advertising, with strong analytical skills to interpret data and inform strategy.

• Excellent copywriting, content creation, and project management skills, with the capability to handle multiple priorities in a fast-paced environment.

• Experience in the franchise industry, with knowledge of the franchise broker/consultant community and franchise lead generation portals.

• Proficiency in graphic design tools (such as Canva and Adobe Creative Suite) and website content management systems like WordPress.

• Experience in planning and supporting participation in franchise expos and trade shows.

🏝️ Benefits

• Competitive salary and a comprehensive benefits package that includes health, dental, and vision insurance.

• A mission-driven, collaborative culture with opportunities for professional growth within a rapidly expanding franchise organization.

• The chance to make a meaningful impact on the lives of young athletes and entrepreneurs across the nation.