Fractional CFO, Shopify, Amazon Brands

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take full ownership of the company's financial operations from start to finish, encompassing cash management, bookkeeping, payments, forecasting, and financial planning.

• Maintain an up-to-date 13-week cash flow on a weekly basis, identify cash troughs, and align supplier and purchase-order payments accordingly.

• Ensure timely monthly book closing in collaboration with the external bookkeeper.

• Analyze the P&L in comparison to the budget with the CEO.

• Process contractor payments bi-monthly.

• Accurately and promptly pay supplier, freight, software, card, affiliate, and creator invoices and payouts.

• Project subscriptions, subscription cohorts, and the cash conversion cycle effectively.

• Compare projections with actual results and promptly highlight any discrepancies.

• Prepare sales tax filings with the CPA, ensuring timely submissions for both sales tax and corporate tax.

• Increase credit limits and lines while establishing and managing an asset-based lending facility.

• Cultivate and manage relationships with banks and lenders.

• Oversee currency exposure for supplier payments in RMB, USD, and CAD.

• Implement a two-person approval process for every payment and perform monthly account reconciliations.

• Ensure the books are always audit-ready.

• Set and monitor both annual and monthly budgets.

• Provide weekly cash updates to leadership and prepare a monthly finance report for the CEO.

• Manage AI finance agents and automation processes.

• Assist in structuring and managing tax matters for new entities in collaboration with the CPA.

⛳️ Requirements

• Fully remote and fractional role: approximately 1-2 days per week as needed, on an ongoing contractor basis.

• Proficiency in English is essential.

• A minimum of CFO or VP of Finance experience with at least one DTC ecommerce brand generating over $30M annually.

• Practical experience in managing 13-week cash flows, monthly closings with an external bookkeeper, and contractor and supplier payments.

• Familiarity with reconciling payouts from Shopify and Amazon.

• Understanding of metrics like nCPA, MER, LTV, COGS, and inventory cash cycles.

• Capable of developing cash flow, subscription cohort, and cash conversion cycle projections.

• Experience in setting up or managing an inventory- or receivables-backed credit facility.

• Ability to maintain lender confidence through precise reporting.

• Sales tax experience in conjunction with a CPA.

• Proven experience in managing payment processes that include approvals and reconciliations.

• Exceptional attention to detail regarding payments, filings, and financial records.

• Discreet and trustworthy with access to contractor payments, bank accounts, and owner finances.

• Responsive to cash or payment issues, including outside established working hours.

• Strong cultural alignment with the company's stated values.

• Enthusiasm for working closely with the founder and contributing to the company's growth.

• Bonus: Experience with an inventory-heavy brand importing from China.

• Bonus: Cross-border experience, such as between the US and Hong Kong.

🏝️ Benefits

• Fully remote work arrangement.

• Fractional schedule of about 1–2 days per week, as needed.

• Ongoing contractor engagement.

• Direct collaboration with the founder.

• Opportunity to play a significant role in scaling a profitable DTC pet brand from over $50M toward $100M.

• Make a hands-on impact within a lean, senior team.

• Flexible work arrangement inherent to the fractional, remote contractor structure.