Fractional CFO, DTC Ecommerce Brand

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take complete ownership of the company's financial operations, encompassing cash management, bookkeeping, payments, forecasting, and financial strategy.

• Maintain an updated 13-week cash flow on a weekly basis, identify cash troughs, and time supplier and purchase order payments effectively.

• Collaborate with the external bookkeeper to close the books monthly and review the Profit & Loss statement against the budget with the CEO.

• Ensure timely and accurate processing of contractor payments, supplier and freight invoices, software and card expenses, as well as affiliate and creator disbursements.

• Project subscription metrics, analyze subscription cohorts and the cash conversion cycle, compare forecasts with actual results, and highlight any discrepancies.

• Prepare sales tax submissions in collaboration with the CPA, ensuring that all sales tax and corporate tax filings are accurate and submitted on time.

• Expand credit lines, establish and manage an asset-based lending facility, and oversee relationships with banks and lenders.

• Manage currency exposure related to supplier payments in RMB, USD, and CAD.

• Implement a two-person approval process for payments and conduct monthly account reconciliations.

• Maintain audit-ready financial records.

• Set and monitor annual and monthly budgets along with fixed costs.

• Provide the CEO with weekly cash updates and a comprehensive monthly finance report.

• Collaborate with the CPA to structure and manage tax implications for new entities.

• Oversee AI finance agents and automation systems.

⛳️ Requirements

• This is a fully remote, fractional role requiring approximately 1-2 days per week as needed, offered on an ongoing contractor basis.

• Must be fluent in English.

• Experience as a CFO or VP of Finance for at least one direct-to-consumer (DTC) ecommerce brand generating over $30M annually.

• Proven hands-on experience managing 13-week cash flows, monthly closures with an external bookkeeper, and payments to contractors and suppliers.

• Familiarity with reconciling payouts from Shopify and Amazon.

• Comprehensive understanding of nCPA, MER, LTV, COGS, and inventory cash cycles.

• Ability to create projections for cash flow, subscription cohorts, and the cash conversion cycle.

• Practical experience in establishing or managing an inventory- or receivables-backed credit facility.

• Proven track record of maintaining lender confidence through clean reporting.

• Experience in sales tax matters in collaboration with a CPA.

• Competence in managing payment processes that include approvals and reconciliations.

• Strong attention to detail in identifying discrepancies, duplicate payments, and missed filings.

• Must be discreet and trustworthy regarding contractor compensation, bank access, and owner finances.

• Must be responsive to cash or payment issues, including outside of regular working hours.

• Excellent cultural fit aligned with the stated company values.

• Eager to work closely with the founder and contribute to scaling the business.

• Bonus: Experience with an inventory-intensive brand importing from China and familiarity with cross-border operations, such as between the US and Hong Kong.

🏝️ Benefits

• Fully remote work environment.

• Flexible fractional schedule of about 1–2 days each week.

• Ongoing engagement as a contractor.

• Direct collaboration with the founder.

• Opportunity to significantly influence the growth of a profitable DTC pet brand from over $50M towards $100M.

• Flexible and responsive support outside of standard hours when cash or payment issues arise.