Fractional CFO, DTC – Subscription Ecommerce

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Oversee the company's financial operations from start to finish, encompassing cash flow management, monthly closing processes, payments, tax obligations, budgets, and credit lines.

• Manage cash, accounting records, payments, forecasts, and financial planning activities.

• Keep an updated 13-week cash flow forecast and pinpoint cash shortfalls.

• Schedule supplier, purchase order, and freight payments according to the cash flow strategy.

• Collaborate with the external bookkeeper to complete monthly financial closing.

• Analyze the profit and loss statement against the budget alongside the CEO.

• Accurately and promptly process contractor payments, supplier and freight bills, software and credit card expenses, affiliate payouts, and creator payouts.

• Project subscription revenues, subscription cohorts, and the cash conversion cycle.

• Quickly identify and report any deviations from the financial plan.

• Ensure sales tax and corporate tax filings are accurate and submitted on time with the CPA.

• Expand credit lines and establish as well as manage an asset-based lending facility.

• Foster relationships with banks and lenders.

• Manage currency risk related to supplier payments in RMB, USD, and CAD.

• Implement a two-person approval process for payments and conduct monthly account reconciliations.

• Maintain books that are audit-ready.

• Set and monitor annual and monthly budgets.

• Provide the CEO with a monthly financial report.

• Manage AI finance agents and automation processes.

• Present the cash situation in weekly leadership meetings.

⛳️ Requirements

• Fully remote and fractional role: approximately 1-2 days per week as needed, ongoing, as a contractor.

• Proficient in English.

• Experience as a CFO or VP of Finance for at least one DTC ecommerce brand with annual revenues exceeding $30M.

• Practical experience in managing 13-week cash flows, monthly closing with an external bookkeeper, and handling contractor and supplier payments.

• Background in reconciling payouts from Shopify and Amazon.

• Knowledge of nCPA, MER, LTV, COGS, and inventory cash cycles.

• Experience in developing cash flow, subscription cohort, and cash conversion cycle projections.

• Familiarity with setting up or managing an inventory- or receivables-backed credit facility.

• Proven ability to maintain lender confidence through accurate reporting.

• Sales tax experience in conjunction with a CPA.

• Skilled in managing payment processes that include approvals and reconciliations.

• Strong attention to detail, particularly in identifying incorrect amounts, duplicate payments, and missed filings.

• Discreet and reliable when managing contractor pay, bank access, and owner finances.

• Responsive to cash or payment issues as they arise, including outside of regular working hours.

• Excellent cultural fit in line with the company's values.

• Motivated to help scale the company and collaborate closely with the founder.

• Bonus: experience with an inventory-intensive brand importing from China and cross-border experience, such as in the US and Hong Kong.

🏝️ Benefits

• Fully remote work arrangement.

• Fractional schedule of approximately 1–2 days per week as needed.

• Ongoing contractor engagement.

• Direct collaboration with the founder and CEO.

• Opportunity to make a significant impact in a rapidly growing company.

• Flexible, streamlined, senior-team environment.