Fractional CFO, DTC Ecommerce Brand

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take complete ownership of the company's financial operations, encompassing cash management, bookkeeping, payments, forecasting, and financial strategy.

• Regularly update the 13-week cash flow statement, pinpoint cash troughs, and strategically time supplier and purchase-order payments.

• Collaborate with the bookkeeper to finalize monthly financial records and analyze the profit and loss statement against the budget alongside the CEO.

• Execute contractor payments bi-monthly.

• Ensure timely and accurate payments for supplier invoices, freight charges, software subscriptions, credit card bills, and affiliate and creator payouts.

• Analyze subscription metrics, subscription cohorts, and the cash conversion cycle; highlight any discrepancies from the planned forecasts.

• Coordinate with the CPA to prepare sales tax submissions and guarantee timely filing of sales and corporate taxes.

• Increase credit limits and credit lines while establishing and managing an asset-based lending facility.

• Cultivate and maintain relationships with banks and lenders, managing currency exposure for supplier payments in RMB, USD, and CAD.

• Uphold a two-person approval system for payments, conduct monthly account reconciliations, and ensure books are ready for audits.

• Set and monitor annual and monthly budgets as well as fixed costs.

• Provide weekly cash reports and a monthly financial overview to the CEO.

• Oversee AI-driven financial agents and automations, and assist with entity structuring and tax matters in collaboration with the CPA.

⛳️ Requirements

• Fully remote, fractional position: approximately 1-2 days a week as required, ongoing, as a contractor.

• Proficient in English.

• Prior experience as CFO or VP of Finance for at least one direct-to-consumer ecommerce brand generating $30M+ annually.

• Hands-on expertise in managing 13-week cash flows, monthly accounting closures with an external bookkeeper, as well as contractor and supplier payments.

• Familiarity with reconciling payments from Shopify and Amazon.

• Knowledge of nCPA, MER, LTV, COGS, and inventory cash cycles.

• Experience in building projections for cash flow, subscription cohorts, and the cash conversion cycle.

• Background in establishing or managing an inventory- or receivables-backed credit facility.

• Proven ability to maintain lender confidence through accurate reporting.

• Experience with sales tax processes in collaboration with a CPA.

• Skill in managing payment workflows with necessary approvals and reconciliations.

• Strong attention to detail in reviewing amounts, identifying duplicate payments, and ensuring accurate filings.

• Trustworthy and discreet regarding contractor payments, bank access, and owner finances.

• Responsive to cash or payment issues that may arise, including outside established hours.

• Excellent cultural alignment with the company’s values.

• Enthusiastic about collaborating closely with the founder to help scale the business.

• Bonus: experience with an inventory-heavy brand importing from China and cross-border exposure, such as with the US and Hong Kong.

🏝️ Benefits

• Fully remote work environment.

• Fractional schedule of approximately 1–2 days per week, as needed.

• Ongoing engagement as a contractor.

• Direct collaboration with the founder.

• Opportunity to significantly contribute to scaling a profitable direct-to-consumer pet brand from $50M+ to $100M+.