eCommerce Merchandiser, European

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Propel Direct to Consumer sales expansion through Fender brand websites across European regions and prospective EMEA countries.

• Oversee website merchandising for Fender.com regions outside of the UK.

• Establish and uphold tiered merchandising across various European markets.

• Utilize Contentful CMS to create site experiences showcasing new product launches, promotions, and activations.

• Merchandise search functionalities, product listing pages, shopping carts, and recommendation carousels via Athos.

• Deliver content specifically designed for digital platforms.

• Collaborate with EMEA eCommerce Merchandising, eCommerce, Marketing, and Product teams to achieve revenue targets.

• Lead the translation and localization efforts for Fender.com.

• Oversee daily operations of EMEA sites.

• Localize non-English site content, including product listings, product details, landing pages, banners, and checkout processes.

• Assist with on-site promotions that support multiple currencies.

• Execute and sustain translation procedures with both internal and external partners.

• Monitor inventory levels and adjust merchandising in accordance with product availability.

• Conduct site audits to identify opportunities for customer and business enhancements.

• Maintain regional promotional materials, upselling strategies, and recommendations.

• Collaborate with CRM and digital marketing teams on various campaigns.

• Keep an eye on euro-market pricing.

• Perform web analytics assessments and optimize the conversion funnel.

• Utilize SAP for day-to-day business operations.

• Implement SEO/GEO best practices in merchandising strategies.

• Provide assistance to Customer Service regarding eCommerce-related issues and inquiries.

• Leverage AI tools to support role objectives.

• Employ A/B testing to enhance the site experience.

⛳️ Requirements

• Significant experience in eCommerce, digital marketing, or a related field.

• Proficiency in site merchandising and CMS tools within eCommerce platforms like Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, etc.

• Skilled in Microsoft Word, Excel, PowerPoint, and Outlook.

• Ability to work independently and maintain self-motivation.

• Strong interpersonal abilities.

• Proficient written and verbal communication skills.

• Capacity to uphold confidentiality and manage sensitive information.

• Ability to prioritize tasks and adjust to shifting priorities.

• Flexibility to accommodate organizational requirements.

• Outstanding organizational capabilities.

• Problem-solving skills and contingency planning aptitude.

• Multilingual proficiency in European languages is a plus, but not mandatory.

• Familiarity with Amplitude, GA4, or other analytics tools is a desirable asset.

• Experience with Shopify is advantageous.

• Knowledge of SAP is a plus.

• Familiarity with Contentful, SearchSpring, and Discount Ninja is preferred.

• Experience with CAT tools such as Trados, Memoq, or Wordfast is beneficial.

• Experience with AI-integrated workflows is a plus.

🏝️ Benefits

• Comprehensive compensation package.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.

• Flexible working hours and potential remote work options.