Founding U.S. GTM & Partnerships Lead, Mini-Dramas

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop a prioritized ecosystem map for the U.S., including producers, app developers, directors, talent, production partners, and key strategic players.

• Collaborate with the China GTM lead on ecosystem development initiatives.

• Identify and recruit top-quality mini-drama producers and content partners tailored to the U.S. market.

• Engage with producers to ensure consistent content publication.

• Create and manage the founding-partner program, inclusive of producer incentives.

• Establish app and monetization partnerships, converting app-developer relationships into NDot customers.

• Collaborate with Nova ad sales to attract short-drama advertisers.

• Connect U.S. creative talent with Chinese production partners.

• Forge partnerships and develop content that showcases NDot's value beyond mere distribution.

• Oversee the U.S. GTM strategy, encompassing segmentation, pitching, outreach, industry events, community building, PR, sales materials, CRM, and forecasting.

• Provide insights on producer needs, market trends, and content performance to inform product, growth, and localization strategies.

• Work closely with senior leadership, product teams, engineering, and ad sales departments.

⛳️ Requirements

• Extensive experience and a well-established network within the mini-drama and short-drama sectors.

• Senior-level experience in GTM, business development, partnerships, producer relations, or content acquisition.

• Proven record in cross-border business between the U.S. and China.

• Proficient in both English and Mandarin Chinese, with the cultural understanding necessary to engage credibly in both markets.

• Demonstrated ability to source, negotiate, and finalize partnerships, as well as activate producers post-signing.

• Experience in building ecosystems or communities, including organizing industry events, market mapping, and maintaining pipeline/CRM disciplines.

• Strong skills in connecting people, commercial judgment, persistence, and a proactive approach; comfortable navigating ambiguity in a startup environment.

• Desirable: experience in content acquisition or distribution, app growth, or user acquisition.

• Desirable: partnerships with creators or talent, or experience in film/TV production or talent networks in LA or NY.

• Desirable: connections with Chinese production companies or AI studios, as well as experience in AI-content production.

• Desirable: familiarity with consumer apps or short-video platforms.

• Desirable: strong product and creative instincts; capacity to bridge creative, commercial, and technical teams.

🏝️ Benefits

• Eligibility for discretionary bonuses.

• Options eligibility.

• Comprehensive overall rewards package.