Founding Revenue Marketing Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Transform marketing into a reliable pipeline for Sales.

• Design and execute programs across events, campaigns, and account-based marketing.

• Collaborate with Sales and RevOps to establish pipeline targets and evaluate program performance.

• Assess which conferences, side events, and dinners are worthy of investment.

• Oversee the marketing program budget and manage agency relationships.

• Plan and execute event programs, encompassing sponsor deliverables, side events, logistics, swag, staffing, and lead follow-up.

• Develop demand generation campaigns from targeting through to offer and sequencing.

• Create and enhance nurture tracks for enterprise prospects and self-serve users.

• Partner with Sales on target accounts and account plans.

• Implement account-based marketing initiatives, such as targeted ads, direct mail, and executive dinners.

• Manage paid media initiatives and link expenditures to pipeline outcomes.

• Work closely with the Head of Marketing on priority initiatives and budget considerations.

• Assist in determining program scaling and future team requirements.

• Establish a repeatable event playbook within the first 90 days.

• Launch campaigns and nurture tracks in collaboration with Sales and RevOps.

• Create a shared program calendar and budget plan.

• Provide performance reports and recommend future investments.

⛳️ Requirements

• Proven experience in developing demand generation and event programs at a B2B technical company that resulted in measurable pipeline for an enterprise sales team.

• Practical experience in planning and executing events, including vendor management, budgeting, and follow-up processes.

• Proficient with HubSpot or a similar marketing tool.

• Familiarity with scoring, routing, and attribution methodologies.

• Experience collaborating with RevOps.

• Proven track record of managing a marketing budget and paid media, either directly or through an agency.

• Ability to work closely with Account Executives (AEs) and Sales Development Representatives (SDRs).

• Capability to launch initiatives rapidly, learn from outcomes, and scale successful programs.

• Utilization of agents and automation tools to enhance operational efficiency.

• Experience in a developer tools, infrastructure, or security company is advantageous.

• Experience supporting both self-serve and sales-led funnels is beneficial.

• Experience in running executive programs or field marketing for enterprise security buyers is a plus.

• Management experience is a plus, though not mandatory.

• Authorization to work in the United States or Canada is required.

🏝️ Benefits

• Attractive equity packages with a 4-year vesting period and a 1-year cliff.

• Comprehensive health, dental, vision, and paramedical coverage for you and your family.

• 4 weeks of vacation.

• 11 statutory holidays.

• 1 volunteer day each year.

• Encouragement to take a minimum of 2 weeks off annually for recharging.

• New MacBook Pro provided.

• $500 stipend for peripherals.

• Access to top AI tools.

• Flexibility to work remotely.

• Opportunities for asynchronous collaboration.

• Significant autonomy and chances to master skills.

• A culture of team accountability and agent-native environment.