Founding Product Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the entire content strategy, from discovering compelling ideas to the creation, publication, and distribution of content.

• Actively seek out narratives across products, customers, research, engineering efforts, and the industry landscape.

• Simplify intricate AI concepts and technical advancements into engaging, clear, and memorable stories.

• Produce content for various platforms including LinkedIn, blogs, product videos, case studies, thought leadership pieces, and emerging formats.

• Enhance product comprehension, positioning, messaging, and value propositions throughout the product range.

• Transform product features into captivating stories highlighting problems resolved and value provided.

• Collaborate with design teams to produce high-quality visual content.

• Lead the creation of product videos, animations, carousels, infographics, launch materials, and other innovative formats.

• Expand the company's visibility across relevant channels, especially LinkedIn.

• Formulate distribution strategies to maximize reach, engagement, and qualified interest.

• Establish content programs driven by founders and employees.

• Explore new channels, communities, partnerships, and content formats.

• Identify use cases, customer successes, and outcomes in collaboration with customer-facing teams.

• Develop case studies, testimonials, and market-facing narratives deriving from customer insights and measurable outcomes.

⛳️ Requirements

• 3–7 years of experience in product marketing, growth marketing, content strategy, branding, or a similar position, preferably in a high-growth technology startup.

• Experience in marketing technical B2B SaaS or AI products.

• Outstanding written communication and storytelling capabilities.

• Proficient in simplifying complex subjects into interesting and memorable content.

• Authentic passion for AI, emerging technologies, and the impact of new products on various industries.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive company culture.