Founding Marketer – Inbound, SEO, Brand Authority

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the entire inbound funnel, from initial visibility to the lead entry in the CRM.

• Meet inbound lead targets established in collaboration with the founding team.

• Manage both on-page and technical SEO, including site architecture, internal linking, structured data, and page performance.

• Execute link building strategies through digital PR, industry publications, partner and customer pages, guest contributions, and HR/Global Mobility media.

• Enhance premote’s brand authority by ensuring consistent naming, author profiles, expert positioning, structured data, entity signals, and reviews/directory platforms such as G2, Capterra, and OMR Reviews.

• Supervise visibility in platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews, including the sourcing of information used in their responses.

• Work directly within the code of our fully self-hosted website using Claude Code and Claude Design.

• Continue to develop the self-hosted content engine on OpenClaw for case studies, one-pagers, and sales materials.

• Propel international growth beyond Germany through website and content strategies.

• Publish social media content on the company’s official accounts.

• Regularly produce SEO content, including topic planning, briefings, and updates to existing pages.

• Assist in the planning of physical events and webinars.

• Monitor inbound leads, organic traffic and rankings, referring domains and link quality, branded search volume, AI share of voice, and the distribution and utilization of sales materials/case studies.

⛳️ Requirements

• Extensive SEO expertise across all areas: technical, on-page, content, and off-page.

• A distinct perspective on brand authority and entity signals, as well as insights into why certain domains are referenced in AI responses while others are not.

• Proficient in Claude, Claude Code, and Claude Design; with daily practical experience.

• Familiarity with Search Console, GA4, and a backlink and crawler suite such as Ahrefs, Semrush, or Sistrix.

• Experience in B2B marketing, preferably within SaaS, HR tech, payroll, or global mobility sectors.

• Excellent command of English, as it is the primary language for content.

• Strong proficiency in German.

• A keen sense of storytelling and the ability to clearly highlight strengths.

• Ability to work independently and in a structured manner, demonstrating real motivation.

• Nice to have: expertise in social media, experience in video production, and familiarity with event operations.

🏝️ Benefits

• A pivotal role in our ambitious and profitable SaaS startup focused on growth.

• A performance-driven culture that offers strong opportunities for personal and professional development.

• A trust-based work environment where you manage your own schedule; results are what truly matter at premote.

• Direct collaboration with founders and notable clients such as BioNTech, KUKA, TKE, Mitsubishi Electric, and ENERCON.

• Contribute to shaping our success story as well as your own, enjoying a high degree of freedom.

• An annual development budget of €1,500.

• 30 days of vacation.

• Access to Urban Sports Club or Wellpass.

• A generous workation policy.