Founding Head of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of and develop Gridsight’s marketing function.

• Establish the marketing strategy, roadmap, objectives, KPIs, measurement systems, resource allocation, budget, operational model, team structure, and necessary capabilities.

• Create AI-driven workflows and reusable systems to enhance marketing quality, speed, and leverage.

• Set the positioning, messaging architecture, value propositions, category narrative, and competitive framing.

• Simplify complex technical capabilities into clear outcomes for utility executives, engineers, planners, operators, customer teams, and procurement stakeholders.

• Develop narratives, sales plays, business cases, presentations, and enablement materials tailored to specific buyers and use cases.

• Oversee marketing execution for product launches and key market moments.

• Stay informed about active opportunities and craft targeted narratives, proofs, or tools to facilitate progress.

• Define and develop an account-based growth strategy encompassing acquisition, expansion, and advocacy.

• Collaborate with Commercial leadership to establish Ideal Customer Profiles (ICPs), priority segments, account tiers, buying groups, and account-based strategies.

• Create customized programs for strategic utilities and repeatable account-based strategies for high-fit accounts.

• Engage key members of buying groups through content, executive involvement, customer evidence, events, partnerships, and coordinated sales efforts.

• Work with Customer Success to enhance engagement, identify stakeholders and use cases, and develop expansion narratives.

• Utilize account research and AI-driven analysis to increase relevance and stakeholder engagement.

• Assess Marketing’s impact on stakeholder engagement, executive access, opportunity progression, customer expansion, and advocacy.

• Define the content and market credibility strategy.

• Transform customer outcomes and deployment insights into case studies, executive narratives, sales evidence, event content, and market education.

• Develop content programs focused on utility buyer inquiries, market changes, and operational challenges.

• Shape Gridsight’s executive voice and distinctive market perspectives.

• Organize and distribute content through traditional search, AI-powered discovery, industry channels, and strategic-account engagement.

• Foster a community of utility leaders and practitioners through executive roundtables, customer forums, events, and curated programs.

• Create opportunities for customer advocacy through events, webinars, podcasts, case studies, and industry communities.

• Enhance Gridsight’s credibility and cultivate a network of advocates within the utility ecosystem.

⛳️ Requirements

• 10+ years of experience in B2B marketing.

• Significant experience in enterprise product marketing, account-based marketing, or a closely related role.

• Proven track record of building a marketing function, or a substantial component of one, in an early-stage or rapidly growing company.

• Extensive expertise in product marketing, including positioning, messaging, sales enablement, customer research, content marketing, and product launches.

• Experience supporting large, multi-stakeholder enterprise deals with lengthy sales and procurement cycles.

• Proven experience in developing account-based programs with Sales and Customer Success in areas of acquisition, expansion, and advocacy.

• Ability to convert customer outcomes into credible proofs, references, stories, and commercial assets.

• Experience in creating customer advocacy, community, or ecosystem programs.

• Exceptional writing, narrative development, and executive communication skills.

• Experience in formulating marketing strategy, resource allocation, and balancing immediate commercial priorities with long-term market-building investments.

• Capacity to prioritize competing needs and independently deliver high-quality work from insight to execution.

• An AI-forward mindset with practical experience utilizing AI for research, content creation, account intelligence, personalization, analysis, or marketing operations.

• Judgement to identify where AI provides significant leverage versus where human expertise, customer context, and careful review are essential.

• Proven experience in building, leading, and developing high-performing teams, as well as managing external partners.

• Strong judgment, humility, and the ability to collaborate directly with founders, commercial leaders, customers, and technical teams.

• Experience in sectors such as energy, utilities, grid technology, climate technology, infrastructure software, or another complex enterprise category is valuable but not essential.

🏝️ Benefits

• Ownership of marketing strategy, budget, and execution.

• Opportunity to establish the marketing organization from the ground up.

• Direct collaboration with founders and leaders across Commercial, Product, Customer, and Engineering.

• Significant ownership and responsibility in shaping the go-to-market strategy.

• Opportunity to help define Gridsight’s leadership position in a crucial, rapidly evolving market.