Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +8 more states.

📋 Description

• Oversee the company's field marketing initiatives, which encompass retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program, ensuring consistent and high-quality execution.

• Recruit, train, schedule, supervise, coach, and support demonstration representatives.

• Coordinate demonstration schedules with retail partners and the Sales team.

• Manage inventory, logistics, budgets, and reporting for demonstrations.

• Track KPIs, consumer engagement, product trials, sales impact, and ROI.

• Organize and implement expos, festivals, retail activations, community events, and brand experiences.

• Manage staffing for events, vendors, shipping, setup, budgets, and post-event reporting.

• Supervise field staff during events to ensure consistent brand representation.

• Assess event performance and suggest improvements for future initiatives.

• Create event playbooks and standard operating procedures.

• Lead efforts in recruiting, onboarding, communicating with, and managing relationships with breeders.

• Formulate strategies to enhance breeder participation and engagement.

• Establish connections with breeders, handlers, kennel clubs, and other influencers in the pet industry.

• Coordinate the company's involvement in dog shows and breeder events.

• Track program participation and its business impact.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Oversee program budgets and monitor expenses.

• Generate reports and dashboards to communicate results to leadership.

• Maintain program schedules, documentation, training materials, and SOPs.

• Identify opportunities to enhance efficiency and customer experience.

• Travel as necessary for demonstrations, events, dog shows, breeder outreach, and industry functions.

• Directly supervise demonstration representatives.

• Recruit, onboard, train, coach, and develop members of the field team.

• Set performance expectations and provide ongoing feedback.

• Monitor attendance, scheduling, performance, and compliance.

• Assist with performance evaluations and employee relations in collaboration with management and Human Resources.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• A minimum of 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related area.

• Prior experience in a supervisory or people-management role is essential.

• Proven ability to manage multiple projects in a fast-paced setting.

• Strong skills in project management, organization, and time management.

• Excellent communication, presentation, interpersonal, and relationship-building abilities.

• Experience in budget management and reporting.

• Proficient in Microsoft Office and project management software.

• Must reside in one of the approved markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and occasional extended travel.

• Availability to work on weekends, holidays, and occasional extended hours.

• Capability to stand, walk, and engage in retail and event activities for extended periods.

• Ability to lift and transport program materials and equipment as required.

• Experience in managing field teams, vendors, agencies, or brand ambassadors is preferred.

• Familiarity with KPIs, program reporting, and performance analysis is preferred.

• Experience with CRM or event management platforms is preferred.

• Background in the pet industry, CPG, retail marketing, or related consumer-facing roles is preferred.

• Knowledge of breeders, dog shows, kennel clubs, or companion animal organizations is preferred.

• Experience in experiential marketing, brand activations, or ambassador programs is preferred.

• Familiarity with managing retail demonstration programs or field sales teams is preferred.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.