Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +8 more states.

📋 Description

• Oversee the company's field marketing initiatives, encompassing retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Manage the retail demonstration program, ensuring a consistent and high-quality execution.

• Recruit, train, schedule, supervise, coach, and provide support to demonstration representatives.

• Coordinate demonstration schedules in collaboration with retail partners and the Sales team.

• Handle demo inventory, logistics, budgeting, and reporting.

• Monitor key performance indicators (KPIs), consumer engagement, product trials, sales impact, and return on investment (ROI).

• Plan and execute expos, festivals, retail activations, community events, and brand experiences.

• Manage staffing for events, vendors, shipping, setup, budgets, and post-event reporting.

• Supervise field staff during events to ensure consistent brand representation.

• Assess event performance and suggest improvements for future initiatives.

• Develop event playbooks and standard operating procedures.

• Lead the recruitment, onboarding, communication, and relationship management of the breeder program.

• Create strategies to enhance breeder participation and engagement.

• Cultivate relationships with breeders, handlers, kennel clubs, and other influencers in the pet industry.

• Coordinate the company's participation in dog shows and breeder events.

• Track program participation and its business impact.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Manage program budgets, track expenses, and communicate results to leadership through reports and dashboards.

• Maintain schedules, documentation, training materials, and standard operating procedures for the program.

• Identify opportunities for enhancing efficiency and customer experience.

• Travel as necessary for demonstrations, events, dog shows, breeder outreach, and industry functions.

• Directly supervise demonstration representatives and assist with performance evaluations and employee relations with management and Human Resources.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• 5+ years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related field.

• Previous supervisory or people-management experience is required.

• Proven experience managing multiple projects in a fast-paced environment.

• Strong skills in project management, organization, and time management.

• Excellent communication, presentation, interpersonal, and relationship-building abilities.

• Experience with budget management and reporting.

• Proficiency in Microsoft Office and project management software.

• Must reside in one of the approved markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable proximity to a major commercial airport.

• Ability to travel approximately 25–50%, including weekends and occasional extended trips.

• Willingness to work weekends, holidays, and occasional extended hours.

• Capability to stand, walk, and engage in retail and event activities for long durations.

• Ability to lift and transport program materials and equipment as required.

• Preferred: Experience managing field teams, vendors, agencies, or brand ambassadors.

• Preferred: Familiarity with KPIs, program reporting, and performance analysis.

• Preferred: Experience with CRM or event management platforms.

• Preferred Qualifications: Experience in the pet industry, CPG, retail marketing, or related consumer-facing roles.

• Preferred Qualifications: Knowledge of breeders, dog shows, kennel clubs, or companion animal organizations.

• Preferred Qualifications: Experience in experiential marketing, brand activations, or ambassador programs.

• Preferred Qualifications: Experience managing retail demonstration programs or field sales teams.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.