Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Oversee the company's field marketing initiatives, which encompass retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program to ensure consistent and high-quality execution.

• Recruit, train, schedule, supervise, mentor, and assist demo representatives.

• Coordinate demonstration schedules with retail partners and the Sales team.

• Manage demo inventory, logistics, budgets, and performance reporting.

• Monitor key performance indicators (KPIs), consumer engagement, product trials, sales impact, and return on investment (ROI).

• Plan and execute expos, festivals, retail activations, community events, and brand experiences.

• Oversee event staffing, vendor management, shipping logistics, setup, budgets, and post-event evaluations.

• Supervise field staff during events to ensure consistent brand representation.

• Assess event performance and suggest enhancements.

• Create event playbooks and standard operating procedures.

• Lead the recruitment, onboarding, communication, and relationship management for the breeder program.

• Develop strategies to enhance breeder participation and engagement.

• Cultivate relationships with breeders, handlers, kennel clubs, and influencers in the pet industry.

• Coordinate the company’s participation in dog shows and breeder events.

• Track program participation and evaluate business impact.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Generate reports and dashboards to communicate results to leadership.

• Maintain program schedules, documentation, training materials, and SOPs.

• Identify opportunities to improve efficiency and enhance the customer experience.

• Travel as required for demos, events, dog shows, breeder outreach, and industry functions.

• Directly supervise demo representatives and assist with performance evaluations and employee relations in conjunction with management and Human Resources.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• A minimum of 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a similar field.

• Prior experience in supervisory or people management is essential.

• Proven ability to manage multiple projects in a fast-paced setting.

• Strong skills in project management, organization, and time management.

• Excellent communication, presentation, interpersonal, and relationship-building abilities.

• Experience in budget management and financial reporting.

• Proficient in Microsoft Office and project management software.

• Must reside in one of the designated markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within a reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and some extended travel.

• Ability to work on weekends, holidays, and occasional extended hours.

• Capable of standing, walking, and participating in retail and event activities for extended durations.

• Ability to lift and transport program materials and equipment as necessary.

• Preferred: Experience in managing field teams, vendors, agencies, or brand ambassadors.

• Preferred: Familiarity with KPIs, program reporting, and performance analysis.

• Preferred: Experience with CRM or event management platforms.

• Preferred qualifications include experience in the pet industry, CPG, retail marketing, experiential marketing, brand activations, ambassador programs, retail demonstration programs, field sales teams, breeders, dog shows, kennel clubs, or companion animal organizations.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.