Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Oversee the company's field marketing initiatives, which encompass retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program to guarantee consistent and high-quality execution.

• Recruit, train, schedule, manage, coach, and support demonstration representatives.

• Coordinate demonstration schedules with retail partners and the Sales team.

• Handle demo inventory, logistics, budgets, and reporting effectively.

• Track KPIs, consumer engagement, product trial, sales impact, and ROI.

• Plan and implement expos, festivals, retail activations, community gatherings, and brand experiences.

• Manage staffing for events, vendors, shipping, setup, budgets, and post-event reporting.

• Supervise field staff during events to ensure consistent representation of the brand.

• Assess event performance and suggest improvements for future initiatives.

• Create event playbooks and standard operating procedures.

• Lead the recruitment, onboarding, communication, and relationship management for the breeder program.

• Formulate strategies to enhance breeder participation and engagement.

• Cultivate relationships with breeders, handlers, kennel clubs, and other influencers in the pet industry.

• Organize the company's involvement in dog shows and breeder events.

• Monitor program participation and its business impact.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Manage program budgets and keep track of expenses.

• Develop reports and dashboards to communicate results to leadership.

• Maintain program schedules, documentation, training materials, and SOPs.

• Identify opportunities for improving efficiency and customer experience.

• Directly supervise demonstration representatives.

• Recruit, onboard, train, coach, and develop members of the field team.

• Set performance expectations and provide ongoing feedback.

• Monitor attendance, scheduling, performance, and compliance.

• Assist in performance evaluations and employee relations matters alongside management and Human Resources.

• Travel as needed for demonstrations, events, dog shows, breeder outreach, and industry functions.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• At least 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related area.

• Prior experience in supervisory or people-management roles is required.

• Proven experience managing multiple projects in a fast-paced environment.

• Strong project management, organizational, and time-management skills.

• Exceptional communication, presentation, interpersonal, and relationship-building abilities.

• Experience in managing field teams, vendors, agencies, or brand ambassadors is preferred.

• Proficiency in budget management and reporting.

• Experience with KPIs, program reporting, and performance analysis is preferred.

• Proficient in Microsoft Office and project management software.

• Familiarity with CRM or event management platforms is preferred.

• Must reside in one of the approved markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within a reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and occasional extended travel.

• Ability to work weekends, holidays, and occasional extended hours.

• Capability to stand, walk, and engage in retail and event activities for extended periods.

• Ability to lift and transport program materials and equipment as required.

• Preferred: Experience in the pet industry, CPG, retail marketing, or related consumer-facing roles.

• Preferred: Familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.

• Preferred: Experience with experiential marketing, brand activations, or ambassador programs.

• Preferred: Experience in managing retail demonstration programs or field sales teams.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.