Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Oversee the company's field marketing initiatives, which encompass retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program, ensuring consistent and high-quality execution.

• Recruit, train, schedule, supervise, coach, and provide support to demonstration representatives.

• Coordinate demonstration schedules in collaboration with retail partners and the Sales team.

• Manage demo inventory, logistics, budgets, and reporting processes.

• Track KPIs, consumer engagement, product trials, sales impact, and return on investment (ROI).

• Plan and implement expos, festivals, retail activations, community events, and brand experiences.

• Oversee event staffing, vendor management, shipping, setup, budgeting, and post-event analysis.

• Supervise field staff during events, ensuring consistent representation of the brand.

• Assess event performance and suggest future enhancements.

• Create event playbooks and standard operating procedures.

• Lead the recruitment, onboarding, communication, and relationship management of the breeder program.

• Formulate strategies to enhance breeder participation and engagement.

• Cultivate relationships with breeders, handlers, kennel clubs, and other influencers within the pet industry.

• Organize the company's participation in dog shows and breeder events.

• Monitor program participation and its impact on business outcomes.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Manage program budgets and track expenditures.

• Generate reports and dashboards to communicate results to leadership.

• Maintain program schedules, documentation, training materials, and standard operating procedures.

• Identify opportunities to enhance efficiency and improve customer experience.

• Travel as necessary for demonstrations, events, dog shows, breeder outreach, and industry functions.

• Directly oversee demonstration representatives.

• Recruit, onboard, train, coach, and develop members of the field team.

• Set performance expectations and provide continuous feedback.

• Monitor attendance, scheduling, performance, and compliance.

• Assist in performance evaluations and employee relations matters in conjunction with management and Human Resources.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent experience.

• A minimum of 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a similar area.

• Prior experience in a supervisory or people-management role is required.

• Proven ability to manage multiple projects in a dynamic environment.

• Strong project management, organizational, and time management skills.

• Exceptional communication, presentation, interpersonal, and relationship-building abilities.

• Preferred experience in managing field teams, vendors, agencies, or brand ambassadors.

• Experience in budget management and reporting.

• Familiarity with KPIs, program reporting, and performance analysis is preferred.

• Proficient in Microsoft Office and project management software.

• Preferred experience with CRM or event management platforms.

• Must reside in one of the designated markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and occasional extended travel.

• Availability to work weekends, holidays, and occasional extended hours.

• Capability to stand, walk, and engage in retail and event activities for prolonged periods.

• Ability to lift and transport program materials and equipment as needed.

• Preferred experience in the pet industry, CPG, retail marketing, or related consumer-facing roles.

• Preferred familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.

• Preferred experience in experiential marketing, brand activations, or ambassador programs.

• Preferred experience managing retail demonstration programs or field sales teams.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.