Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Oversee the company’s field marketing initiatives, which include retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program, ensuring a consistent and high-quality execution.

• Recruit, train, schedule, supervise, coach, and provide support to demo representatives.

• Organize demo schedules in collaboration with retail partners and the Sales team.

• Manage demo inventory, logistics, budgets, and reporting activities.

• Track KPIs, consumer engagement, product trials, sales impact, and ROI.

• Identify areas for enhancing training, field execution, and operational processes.

• Plan and carry out expos, festivals, retail activations, community events, and brand experiences.

• Oversee event staffing, vendor management, shipping, setup, budgeting, and post-event reporting.

• Supervise field staff during events to ensure consistent brand representation.

• Assess event performance and propose future enhancements.

• Create event playbooks and standard operating procedures.

• Lead recruitment, onboarding, communication, and relationship management for the breeder program.

• Formulate strategies to increase breeder participation and engagement.

• Build partnerships with breeders, handlers, kennel clubs, and other pet-industry influencers.

• Coordinate company involvement in dog shows and breeder events.

• Monitor program participation and its impact on business.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Manage program budgets and oversee expense tracking.

• Prepare reports and dashboards to communicate results to leadership.

• Maintain program schedules, documentation, training materials, and standard operating procedures.

• Identify opportunities for improving efficiency and enhancing customer experience.

• Travel as necessary for demos, events, dog shows, breeder outreach, and industry functions.

• Directly supervise demo representatives.

• Recruit, onboard, train, coach, and develop members of the field team.

• Set performance expectations and provide continuous feedback.

• Monitor attendance, scheduling, performance, and compliance.

• Assist with performance evaluations and employee relations in collaboration with management and Human Resources.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• Over 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a similar field.

• Previous supervisory or people-management experience is essential.

• Proven ability to manage multiple projects in a dynamic environment.

• Strong project management, organizational, and time-management abilities.

• Exceptional communication, presentation, interpersonal, and relationship-building skills.

• Preferably experienced in managing field teams, vendors, agencies, or brand ambassadors.

• Familiarity with budget management and reporting.

• Experience with KPIs, program reporting, and performance analysis is preferred.

• Proficient in Microsoft Office and project management software.

• Experience with CRM or event management platforms is an advantage.

• Must reside in one of the designated markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and occasional extended trips.

• Ability to work on weekends, holidays, and occasionally extended hours.

• Capable of standing, walking, and engaging in retail and event activities for extended durations.

• Ability to lift and transport program materials and equipment as needed.

• Preferred: Experience in the pet industry, CPG, retail marketing, or related consumer-facing roles.

• Preferred: Familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.

• Preferred: Background in experiential marketing, brand activations, or ambassador programs.

• Preferred: Experience in managing retail demonstration programs or field sales teams.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.