Field Program Specialist

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Oversee the organization’s field marketing initiatives, such as retail demonstrations, consumer events, breeder outreach, and dog show activities.

• Administer the retail demonstration program, ensuring consistent and high-quality implementation.

• Recruit, train, schedule, manage, coach, and support demonstration representatives.

• Coordinate demonstration schedules in collaboration with retail partners and the Sales team.

• Manage inventory, logistics, budgets, and reporting related to demonstrations.

• Monitor key performance indicators (KPIs), consumer engagement, product trials, sales impact, and return on investment (ROI).

• Plan and implement expos, festivals, retail activations, community events, and brand experiences.

• Oversee event staffing, vendor management, shipping, setup, budgeting, and post-event evaluations.

• Supervise field personnel during events to ensure consistent representation of the brand.

• Assess event performance and provide recommendations for enhancements.

• Create event playbooks and standard operating procedures.

• Lead the recruitment, onboarding, communication, and relationship management of the breeder program.

• Formulate strategies to enhance breeder participation and engagement.

• Cultivate relationships with breeders, handlers, kennel clubs, and influencers in the pet industry.

• Coordinate company involvement in dog shows and breeder-related events.

• Track program participation and assess business impact.

• Collaborate with Sales, Marketing, Customer Service, Operations, and Product teams.

• Manage program budgets and monitor expenses.

• Develop reports and dashboards, communicating outcomes to leadership.

• Maintain schedules, documentation, training materials, and standard operating procedures for programs.

• Identify opportunities for enhancing efficiency and improving customer experience.

• Travel as required for demonstrations, events, dog shows, breeder outreach, and industry functions.

• Directly supervise demonstration representatives.

• Set performance expectations and provide continuous feedback.

• Monitor attendance, scheduling, performance, and compliance standards.

• Assist with performance evaluations and address employee relations matters in collaboration with management and Human Resources.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.

• Minimum of 5 years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a similar field.

• Prior experience in a supervisory or people-management role is essential.

• Proven ability to manage multiple projects in a dynamic environment.

• Strong skills in project management, organization, and time management.

• Excellent communication, presentation, interpersonal, and relationship-building abilities.

• Experience in managing field teams, vendors, agencies, or brand ambassadors is preferred.

• Familiarity with budget management and reporting.

• Experience with KPIs, program reporting, and performance analysis is preferred.

• Proficient in Microsoft Office and project management software.

• Experience with CRM or event management platforms is preferred.

• Must reside in one of the designated markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable distance to a major commercial airport.

• Willingness to travel approximately 25–50%, including weekends and occasional extended trips.

• Ability to work on weekends, holidays, and occasional extended hours as necessary.

• Capability to stand, walk, and engage in retail and event activities for prolonged periods.

• Ability to lift and transport program materials and equipment as necessary.

• Preferred: Experience in the pet industry, consumer packaged goods (CPG), retail marketing, or related consumer-facing roles.

• Preferred: Familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.

• Preferred: Experience in experiential marketing, brand activations, or ambassador programs.

• Preferred: Experience in managing retail demonstration programs or field sales teams.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) with Company Match.

• Flexible Spending Accounts (FSA) & Health Savings Account (HSA).

• MetLife Voluntary Benefits.

• Pet Insurance.

• Life and Accidental Death & Dismemberment Insurance.

• Long-Term Disability (LTD) Insurance.

• Paid Holidays, Vacation, and Sick Time.

• Employee Pet Food Discounts.