Field Marketing Manager – Public Sector

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Take charge of the US public sector field marketing strategy for FY27.

• Initiate expansion into the Federal market while enhancing the existing US SLED business.

• Establish CoreView's Federal identity as a vendor specializing in Microsoft 365 governance, security, and resilience.

• Execute and improve the 90-day FedRAMP launch through events, agency briefings, executive roundtables, and follow-up initiatives.

• Develop a Federal contact list targeting over 100 decision-makers across more than 20 agencies.

• Create tailored account plans and campaigns in collaboration with Federal sales.

• Partner with Microsoft Federal, systems integrators, distributors, resellers, and other go-to-market partners for co-marketing efforts.

• Organize joint webinars, events, and partner campaigns to cultivate partner-sourced pipeline.

• Maintain and expand SLED leadership through engagement with state CIOs, counties, and local government communities.

• Collaborate with customer marketing and account teams to develop expansion strategies for existing SLED clients.

• Transform SLED success stories into references, speaking opportunities, and peer-led content.

• Secure speaking opportunities, panels, and media engagements for CoreView experts.

• Brief content teams and adapt public-sector content for Federal and SLED audiences.

• Manage public-sector media initiatives for increased awareness and audience growth.

• Coordinate pre-event targeting, meeting scheduling, and post-event follow-up with SDRs and sales teams.

• Oversee campaign tracking, lead-scan quality, budget management, and ROI reporting using CRM and marketing automation tools.

• Provide monthly reports to the VP Demand covering pipeline, meetings, expenditures, and insights gained.

• Manage the complete FY27 public-sector campaign calendar, from selection and planning to execution and ROI enhancement.

• Attend events in-person, lead booth teams, host dinners and roundtables, ensuring lead scans include qualifying notes.

• Monitor MQLs, meetings, and pipeline while reporting event ROI within 30 days.

⛳️ Requirements

• Must be based in the United States (remote) and eligible to work in the US without sponsorship.

• Preference for candidates located in the Washington, DC area (Hybrid).

• 7+ years of experience in B2B technology marketing, with at least 5 years dedicated to the US public sector.

• Practical experience in both Federal and SLED markets, along with an understanding of their purchasing processes.

• Demonstrated success in generating pipeline through field marketing, supported by measurable results in pipeline, meetings, and ROI.

• Proven ability to enhance brand visibility for a vendor entering or expanding in government sectors.

• Extensive experience in organizing public sector events, including sponsorship negotiations, booth management, speaking engagements, and hospitality programs.

• Established relationships with government event organizers, associations, and media outlets.

• Experience in co-marketing with Microsoft, systems integrators, distributors, and contract vehicles like Carahsoft.

• Strong familiarity with CRM and marketing automation platforms such as Salesforce and HubSpot.

• Willingness to travel up to 40% of the time.

🏝️ Benefits

• Equal opportunity employment and protection against discrimination.

• Work environment that values diversity.