Field Marketing Manager – New School Support

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main marketing liaison for new Primrose Schools franchise owners from the moment of contract signing until the grand opening and initial ramp-up phase.

• Assist franchise owners in the areas of school naming, local community planning, digital setup, and grand opening preparations.

• Offer hands-on marketing coaching and convert playbook recommendations into prioritized actionable steps.

• Monitor pre-opening milestones, manage deliverables, and highlight potential timeline risks.

• Oversee digital infrastructure, local listings, and launch campaigns.

• Evaluate creative assets, vendor choices, and event plans to ensure brand compliance.

• Detect and report any instances of brand misuse and compliance risks.

• Maintain records of approvals, planning documents, and compliance tracking.

• Foster trusted relationships through phone calls, virtual meetings, and occasional in-market visits.

• Address franchise owner inquiries and involve subject matter experts when necessary.

• Collaborate with the New School Support Coach to enhance school performance and meet business needs.

• Convey field feedback, local market insights, and effective practices to the marketing team.

⛳️ Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business setting.

• Prior experience in supporting new store or franchise openings is highly preferred.

• Solid understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy.

• Capability to cultivate strong working relationships with business owners, operators, or client partners.

• Exceptional communication and consultation skills.

• Strong organizational abilities; adept at managing a high-volume portfolio, multiple priorities, and competing deadlines.

• Proficiency in interpreting marketing performance data and utilizing insights to inform decisions.

• Self-motivated, proactive attitude with a sense of ownership and accountability.

• Willingness to travel up to 30% within the assigned region.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Commission or bonuses based on individual and company performance.

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.

• Health, dental, and vision insurance.

• 401(k) with company matching up to 3.5%.

• Company-sponsored life insurance.

• Employee Assistance Program.

• Flexible work arrangements.

• Paid family leave.

• On-site fitness center.

• Dry cleaning service.

• Casual cafe.

• Community bank.

• Car washing service.