Field Marketing Manager – New School Support

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main marketing liaison for new Franchise Owners from the moment the contract is signed until the grand opening and the initial ramp-up period.

• Assist Franchise Owners with school naming, local community planning, digital configurations, and preparations for the grand opening.

• Offer practical marketing coaching and convert playbook recommendations into prioritized actionable steps.

• Monitor pre-opening marketing targets and ensure Franchise Owners meet their commitments.

• Oversee the setup of digital infrastructure, local listings, and launch campaigns prior to the opening day.

• Guarantee that local marketing efforts align with brand standards and fulfill franchise agreement obligations.

• Evaluate creative materials, vendor choices, and event strategies before the launch.

• Detect and report any brand misuse and compliance issues.

• Keep records of approvals, plan documentation, and compliance tracking.

• Cultivate trusted relationships through phone calls, virtual meetings, and occasional in-market visits.

• Address inquiries from Franchise Owners and engage subject matter experts as necessary.

• Collaborate with the New School Support Coach to enhance school performance.

• Convey field feedback, local market knowledge, and successful strategies to the broader marketing team.

⛳️ Requirements

• 5–8+ years of marketing expertise in local marketing, field marketing, franchising, or a multi-location business setting.

• Experience in supporting new store or franchise openings is highly preferred.

• Strong knowledge of paid search, paid social, local SEO, Google Business Profile, and social media strategies.

• Proven ability to foster relationships with business owners, operators, or client partners.

• Outstanding communication and consulting abilities.

• Strong organizational skills with the capacity to manage a high-volume portfolio, multiple priorities, and competing deadlines.

• Comfortable interpreting marketing performance data and leveraging insights to inform decisions.

• Self-motivated and proactive with a sense of ownership and accountability.

• Willingness to travel up to 30% of the time within the assigned region.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

🏝️ Benefits

• Health insurance

• Paid time off

• 401(k)

• Dental insurance

• Commission or bonuses based on individual and company performance

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

• Vision insurance

• 401(k) with company matching up to 3.5%

• Company-provided life insurance

• Employee Assistance Program

• Flexible work arrangements

• Fitness center

• Dry cleaning

• Casual cafe

• Community bank

• Car washing service

• Paid family leave