Field Marketing Manager – New School Support

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main marketing contact for new Primrose Schools franchise owners from the time of contract signing to the grand opening and subsequent ramp-up.

• Assist franchise owners with school naming, local community planning, digital setup, and grand opening preparations.

• Deliver practical marketing coaching and convert playbook guidance into prioritized action steps.

• Monitor pre-opening milestones, ensure franchise owners stay accountable, and identify any timeline risks.

• Organize digital infrastructure, local listings, and launch campaigns ahead of the opening day.

• Evaluate creative assets, vendor selections, and event plans to ensure brand compliance.

• Detect and report any brand misuse and compliance risks.

• Keep records of approvals, plan documentation, and compliance tracking.

• Establish trusted relationships through calls, virtual meetings, and occasional in-market visits.

• Address franchise owner inquiries and engage subject matter experts as necessary.

• Collaborate with the New School Support Coach to enhance school performance.

• Communicate field feedback, market insights, and successful practices to the marketing team.

⛳️ Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or within a multi-location business context.

• Experience in supporting new store or franchise openings is highly preferred.

• In-depth knowledge of paid search, paid social, local SEO, Google Business Profile, and social media strategies.

• Proven ability to cultivate relationships with business owners, operators, or client partners.

• Exceptional communication and consultation skills.

• Strong organizational abilities with the capacity to handle a high-volume portfolio, multiple priorities, and competing deadlines.

• Capability to analyze marketing performance data and utilize insights for informed decision-making and improved outcomes.

• Self-motivated and proactive mindset with a strong sense of ownership and accountability.

• Willingness to travel up to 30% of the time within the designated region.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Health insurance

• Paid time off

• 401(k)

• 401(k) matching

• Dental insurance

• Commission or bonuses based on both personal and company performance

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

• Full-time team members qualify for health, dental, and vision insurance

• 401k with company matching up to 3.5%

• Company-sponsored life insurance

• Employee Assistance Program

• Flexible work arrangements

• Fitness center

• Dry cleaning services

• Casual café

• Community bank

• Car washing service

• Paid family leave