Field Marketing Manager – New School Support

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary marketing liaison for newly established Primrose Schools franchise locations, starting from contract signing through to grand opening and the initial ramp-up period.

• Assist Franchise Owners in pre-opening marketing efforts, which include naming the school, planning for the community, setting up digital platforms, and organizing grand opening events.

• Provide practical marketing coaching and convert playbook recommendations into prioritized actionable steps.

• Monitor milestones, hold Franchise Owners accountable, and identify potential timeline risks.

• Manage digital setups, local listings, and promotional campaigns prior to the opening day.

• Evaluate creative materials, vendor choices, and event plans to ensure brand adherence.

• Recognize and escalate any instances of brand misuse and compliance issues.

• Keep records of approvals, plan documentation, and compliance tracking.

• Foster strong relationships through phone calls, virtual meetings, and occasional in-market visits.

• Address Franchise Owner inquiries and engage relevant subject matter experts as necessary.

• Collaborate with the New School Support Coach to enhance school performance.

• Convey field feedback, local market insights, and effective practices to the wider marketing team.

⛳️ Requirements

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or within a multi-location business context.

• Preference for candidates with experience in supporting new store or franchise openings.

• Strong knowledge of paid search, paid social media, local SEO, Google Business Profile, and social media strategies.

• Proven track record of building relationships with business owners, operators, or client partners.

• Exceptional communication and consultation abilities.

• Strong organizational skills with the capacity to manage a large portfolio, multiple priorities, and conflicting deadlines.

• Competence in interpreting marketing performance data and utilizing insights for decision-making.

• Self-motivated, proactive attitude with a sense of ownership and accountability.

• Willingness to travel up to 30% of the time within the designated region.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Health insurance

• Paid time off

• 401(k)

• 401(k) matching

• Dental insurance

• Commission or bonuses based on individual and company performance

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

• Vision insurance

• 401(k) company matching up to 3.5%

• Company-provided life insurance

• Employee Assistance Program

• Flexible work arrangements

• On-site fitness center

• Dry cleaning service

• Casual café

• Community bank

• Car washing service

• Paid family leave