Field Marketing Manager – Middle East, Africa

This is a fully remote position, open to applicants in Asia.

📋 Description

• Create and implement comprehensive marketing strategies that align with the pipeline and revenue objectives for the Middle East and Africa.

• Propel full-funnel demand generation efforts across prioritized accounts and significant market segments.

• Ensure marketing activities are in sync with regional sales goals and account strategies.

• Execute field marketing initiatives such as executive roundtables, hosted events, industry conferences, webinars, and partner engagements.

• Adapt and enhance global campaigns for local audiences.

• Utilize digital marketing and account-based marketing strategies to boost engagement and pipeline results.

• Collaborate with Sales to pinpoint and engage Tier 1 and strategic accounts.

• Develop focused, multi-touch campaigns that support intricate enterprise purchasing processes.

• Formulate personalized engagement strategies to expedite opportunities through the sales funnel.

• Work alongside Regional Directors, Sales teams, and BDRs on go-to-market priorities, territory planning, and campaign implementation.

• Assist Sales with messaging, programs, and tools to enhance conversion rates and pipeline velocity.

• Cultivate relationships with Channel Partners and the Channel team.

• Design and implement joint marketing initiatives with Channel Partners to drive co-branded demand generation and pipeline results.

• Identify partner-driven opportunities and establish scalable go-to-market motions across the Middle East and Africa.

• Provide Channel Partners with essential tools, content, and campaign assistance.

• Expand regional outreach through strategic partnerships and ecosystem involvement.

• Support pan-EMEA campaigns, events, and strategic initiatives.

• Convey regional insights and market feedback to enhance messaging, positioning, and campaign efficacy.

• Monitor and evaluate pipeline contributions, engagement, and return on investment metrics.

• Refine programs and investment choices based on performance insights.

• Develop scalable processes and frameworks to facilitate regional growth.

⛳️ Requirements

• Over 5 years of experience in field marketing, demand generation, or regional marketing within the B2B technology sector; experience in security, cloud, or developer tools is preferred.

• Proven track record of creating and implementing regional marketing programs across Middle East and Africa markets, with a solid understanding of UAE, Saudi Arabia, and South Africa.

• Demonstrated experience in building and expanding channel-led marketing initiatives, preferably within a B2B technology or channel partner ecosystem.

• Proficiency in Arabic is preferred, in addition to English.

• Strong collaboration abilities with Sales, SDR/BDR, Channel Partners, Channel teams, and cross-functional teams to achieve measurable pipeline results.

• Familiarity with the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable.

• Data-driven approach with experience in using marketing metrics, attribution, and insights to inform strategy and optimization.

• Exceptional communication and stakeholder management skills, capable of influencing at various levels within the organization and with external partners.

• A builder mentality with the capacity to thrive in a fast-paced, high-growth environment.

• Willing to travel approximately 25% of the time across the region for events, partner engagement, and team collaboration.

🏝️ Benefits

• Flexible & Remote-First Culture: Enjoy remote work with opportunities for team meetups, bi-annual destination summits, and a monthly allowance for coworking spaces, phone, and internet expenses.

• Obtain stock options upon hiring and promotion.

• Access to secondary offerings with a 10-year period to exercise stock options.

• Health, vision, and dental insurance premiums fully covered for you and your dependents.

• Unlimited flexible time off.

• 18 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents, which can be taken all at once or spread out during the child's first year.

• Opportunities for team meetups and bi-annual destination summits.