Field Marketing Manager, Mass Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Take full ownership of the execution and enhancement of mass market field programs, which include virtual events, technical demonstrations, regional dinners or experiences, and partner-integrated activations.

• Develop and oversee a quarterly program calendar that aligns with global campaign themes, product launches, and regional pipeline goals.

• Analyze various datasets and third-party intent signals through Demandbase to define audience segments, identify in-market accounts, and make informed program decisions based on data.

• Craft copy for event invitations, landing pages, email sequences, and follow-up nurturing communications.

• Support the marketing strategy to achieve or surpass segment pipeline contributions against quarterly objectives.

• Monitor registration, attendance, engagement, and pipeline metrics; provide insights and optimization suggestions to leadership on a weekly basis.

• Collaborate with Campaign Operations, Data Operations, Marketing, and Sales to ensure programs are properly instrumented, targeted, and followed up.

• Work closely with sales and BDR teams to facilitate marketing programs, encourage participation, and guarantee timely lead follow-up.

• Manage external agencies and vendors as necessary, including event venues or restaurants.

• Uphold project management standards, including timelines, briefs, status updates, and stakeholder communication.

• Supervise the budget and track return on investment (ROI).

• Document playbooks and best practices for repeatable and scalable execution.

⛳️ Requirements

• 5-8 years of experience in B2B field marketing.

• Comfortable working alongside a large mid-market sales team and understanding the programs that effectively drive pipeline at scale.

• Background in the SaaS/UCaaS/CCaaS or technology sectors.

• Field experience with large mass market organizations where you had to scale programs in a remote setting.

• Proven ability to implement multi-channel programs that yield measurable pipeline results.

• Practical experience with marketing automation tools (Pardot or equivalent) and CRM systems (Salesforce).

• Ability to thrive in a VERY fast-paced, matrixed environment where priorities frequently shift and ambiguity is common.

• Exceptional project management abilities.

• Data-driven mindset with the capability to convert metrics into actionable insights.

• Experience with audience segmentation.

• Preferred: Familiarity with Tableau for reporting purposes.

• Preferred: Knowledge of Zoom products.

• Preferred: Experience collaborating with channel/alliance teams on co-marketing initiatives.

🏝️ Benefits

• Comprehensive healthcare plans.

• Generous paid time off and holidays.

• Opportunities for professional development and growth.

• Flexible working arrangements.

• Collaborative and inclusive work environment.