Field Marketing Manager – Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with a selection of hotels as their primary marketing consultant, steering the marketing strategy.

• Conduct regular calls with hotels to discuss strategic planning, provide status updates, and perform comprehensive performance evaluations.

• Serve as a content authority, highlighting hotel offerings online and narrating distinct brand stories.

• Enhance visibility, secure bookings, and boost revenue through targeted digital marketing initiatives.

• Interpret intricate data and transform insights into actionable ideas.

• Oversee marketing budgets and assess performance against set objectives.

• Tailor marketing strategies for mainstream, premium, luxury, and lifestyle hotels.

• Collaborate closely with hotel leadership teams to gauge performance, pinpoint opportunities, and aid in marketing decisions.

• Assist hotels in utilizing IHG’s digital marketing tools to present their offerings, enhance visibility, and increase bookings.

• Report directly to the Senior Manager, Field Marketing Services Europe.

⛳️ Requirements

• Extensive experience in hospitality, travel, or another consumer-oriented sector.

• Capability to forge strong relationships and influence a diverse array of stakeholders.

• In-depth knowledge of digital and content marketing and their impact on commercial success.

• Proficient copywriting abilities and a solid grasp of branding, including experience working with brand guidelines.

• Outstanding attention to detail.

• Excellent communication skills paired with a practical, solution-oriented mindset.

• Confidence in working with data and leveraging insights to inform decisions.

• Strong organizational and project management skills, with the ability to juggle competing priorities.

• Practical experience in planning and executing digital marketing campaigns.

• Awareness that various brands and customer demographics necessitate tailored approaches.

• Willingness and ability to travel frequently across the UK and potentially Europe for hotel visits and team meetings.

• Experience in the hotel sector, especially within luxury and lifestyle brands, or within a large global organization is preferred.

• Proficiency in additional languages is a plus.

🏝️ Benefits

• Attractive room discounts at IHG properties.

• Recharge days.

• Volunteering days available throughout the year.

• Wellbeing support via the myWellbeing framework, encompassing health, lifestyle, and workplace wellbeing.

• Flexible and balanced working arrangements.

• An inclusive culture that provides opportunities to belong, grow, and make a meaningful impact.