Field Marketing Manager – DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the DACH marketing strategy and implementation, focusing on awareness, demand generation, and pipeline enhancement.

• Create and implement integrated marketing campaigns that yield quantifiable outcomes.

• Collaborate with sales leadership to ensure alignment of marketing initiatives with business goals.

• Lead Account-Based Marketing (ABM) efforts targeting key accounts.

• Oversee regional marketing plans, including reporting and optimization efforts.

• Organize events, trade shows, and programs aimed at engaging customers.

⛳️ Requirements

• A minimum of 7 years of experience in B2B marketing, specifically in field marketing, demand generation, or ABM.

• Proven experience in marketing within the Banking, Financial Services, or Insurance sectors.

• Strong skills in stakeholder management and collaboration with sales teams.

• Experience in creating integrated, multi-touch marketing programs.

• Familiarity with named-account ABM strategies.

• Willingness to travel and ability to work independently.

• Preferred: Experience with AI, cloud, data platforms, or emerging technology solutions.

🏝️ Benefits

• Health and wellness benefits.