Field Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Execute comprehensive 360° marketing campaigns that align with national objectives and regional sales strategies.

• Establish partnerships with local influencers, community leaders, and media outlets.

• Create and manage local sponsorships and sampling initiatives.

• Direct impactful consumer activations and events; assess performance to enhance ROI.

• Recruit, train, and oversee a team of part-time Brand Ambassadors.

• Collaborate with Sales and distributor teams to enhance in-store visibility and drive retail success.

• Manage regional marketing budgets, product forecasting, and campaign performance reporting.

• Supervise operational logistics, including warehouse management, product inventory, and company vehicle usage.

• Coordinate with Finance for invoice processing and expense management.

• Assist with broader marketing and sales initiatives as required.

⛳️ Requirements

• A minimum of 5 years’ experience in grassroots and brand marketing, ideally within CPG, food, or beverage sectors.

• At least 3 years of experience in team management or field leadership roles.

• A Bachelor's degree is preferred.

• Strong expertise in community engagement, event marketing, and project management.

• Knowledge of regional events and cultural moments that enhance brand relevance.

• Proven ability to lead teams, manage cross-functional priorities, and perform under pressure.

• Self-driven with exceptional organizational and problem-solving abilities.

• Strong interpersonal and communication skills.

• Comfortable working both independently and collaboratively in a fast-paced environment.

• Willingness to travel within the designated region.

• A valid U.S. driver’s license is required.

• Physically capable of lifting up to 25 lbs and standing for extended periods.

• Must successfully pass an MVR (Motor Vehicle Record) screening.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision coverage.

• Long- and short-term disability insurance.

• Life insurance provided.

• 10 vacation days per year, subject to accrual policy.

• 11 company-paid holidays annually.

• 401(k) plan with company match.

• Identity theft protection and legal services.

• Eligibility for additional compensation, including bonuses and Restricted Stock Units, in accordance with company policies.