Federal Field Marketing Manager

This is a fully remote position, open to applicants in Maryland, +2 more states.

📋 Description

• Design and implement integrated marketing initiatives that enhance federal pipeline, boost revenue, and foster account expansion.

• Tailor messaging, campaigns, and content to align with federal mission objectives, procurement needs, and buyer requirements.

• Collaborate with Brand, Sales Engineering, Product Marketing, Federal Sales, Global ABM, and Partner teams.

• Leverage secure, company-sanctioned AI tools to enhance research, content development, value propositions, decision-making, and automation.

• Create and activate account-based marketing, partner marketing, event, and executive engagement initiatives.

• Oversee federal events from the planning phase through execution, follow-up, and performance evaluation.

• Execute joint marketing efforts, co-marketing campaigns, and partner events.

• Facilitate lead management, account engagement, and opportunity generation in collaboration with sales teams.

• Equip sales teams with campaign messaging, event assistance, and account engagement strategies.

• Represent Marketing in regional QBRs, business assessments, and sales leadership meetings.

• Assess and report on pipeline, revenue impact, campaign ROI, and event outcomes.

• Maintain marketing systems and CRM platforms; analyze performance metrics and optimize marketing investments and initiatives.

⛳️ Requirements

• 5+ years of progressive experience in marketing.

• In-depth, practical knowledge of the B2G customer journey, government procurement processes, policy trends, and agency missions.

• Demonstrated ability to design and execute integrated marketing strategies across Federal, FSI, and Public Sector Ecosystems.

• Proven success in crafting data-driven, multi-channel campaigns and ABM frameworks tailored to public sector purchasing behaviors and procurement timelines.

• Strong operational proficiency or keen interest in utilizing company-approved generative AI tools.

• Outstanding written and verbal communication abilities.

• Capability to engage, align with, and present to sales leadership, GTM teams, and cross-functional partners within matrix organizations.

• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent practical experience.

• Willingness to travel approximately 25% to support regional events and executive engagements.

🏝️ Benefits

• Flexible workplace policies.

• Employee resource groups.

• Learning and development resources.

• Career progression pathways.

• Community engagement initiatives.

• Global employee wellness programs supporting physical, emotional, and financial well-being.