Experiential Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement cutting-edge experiential marketing initiatives that engage the public, stimulate thought, and enhance media and social interaction.

• Transform ambitious, creative concepts into tangible experiences, taking into account how individuals will engage with, perceive, and react to each activation.

• Oversee project implementation, including planning, budgeting, scheduling, permitting, fabrication, logistics, and on-site execution.

• Identify and oversee external vendors, fabricators, venues, and collaborators.

• Work in partnership with Communications, Media Relations, Campaigns, and Marketing teams to maximize outreach, media exposure, and overall impact.

• Collaborate with creative and strategic teams to devise culturally relevant and thought-provoking concepts that align with PETA’s mission.

• Design initiatives with content capture in mind to produce social media and video assets.

• Employ creative and operational problem-solving skills while navigating uncertainties and overcoming obstacles.

• Stay updated on cultural trends, experiential formats, and innovative marketing strategies.

• Guide projects from conception to execution, ensuring adherence to deadlines, budgets, and objectives.

• Perform additional duties as assigned by the supervisor.

⛳️ Requirements

• Bachelor’s degree in a relevant discipline or equivalent experience.

• At least five years of experience in experiential marketing, creative production, live events, or similar fields.

• Proven track record of executing creative, unconventional marketing or experiential projects.

• Strong project management abilities with the capacity to manage multiple intricate projects simultaneously.

• Experience collaborating with vendors, fabricators, and external partners.

• Demonstrated capacity for creative thinking while executing with accuracy and meticulous attention to detail.

• Solid understanding of social media and how real-world experiences can become viral content.

• Comfort in fast-paced, high-pressure settings with shifting priorities.

• Exceptional communication and teamwork skills.

• Sound judgment, discretion, and professionalism at all times.

• Commitment to a healthy vegan lifestyle.

• Dedication to the organization’s objectives.

🏝️ Benefits

• A list of benefits available to qualified employees is accessible through the employer’s benefits information page.