Events Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee StarRez’s North American in-person and virtual Housing Fair initiatives for College Pads.

• Take charge of annual planning, event calendars, timelines, priorities, and key milestones.

• Manage registrations for Housing Fairs, including event specifics, deadlines, staffing needs, and participation details.

• Collaborate with Sales, Customer Success, Community Relations, Product Marketing, and other departments.

• Coordinate employee staffing and pre-event communication, schedules, logistics, and expectations.

• Handle budgets, forecast expenses, and monitor event costs.

• Cultivate relationships with Housing Fair organizers, campus partners, vendors, and internal stakeholders.

• Oversee comprehensive logistics, including registrations, signage, giveaways, event materials, shipping, tracking, inventory, and virtual event setup.

• Act as the primary contact for organizers and internal stakeholders throughout the event lifecycle.

• Equip employees with necessary information, materials, objectives, and resources for successful events.

• Maintain inventory and manage the shipment and return of event materials.

• Ensure consistent, professional, and engaging brand experiences.

• Monitor participation, attendance, costs, engagement, and key performance metrics; provide post-event analysis.

• Identify and implement process enhancements for efficiency, consistency, and scalability.

• Create and execute strategies to boost student awareness, adoption, and attendance.

• Identify promotional channels, tactics, incentives, partnerships, and engagement strategies.

• Leverage attendance trends, engagement data, student feedback, and event performance to drive growth.

• Develop repeatable promotional best practices for participating institutions.

• Assess new event formats, experiences, and technologies.

• Set and track measurable growth objectives.

⛳️ Requirements

• Minimum of 2 years’ experience in event planning, event marketing, field marketing, tradeshow coordination, or a related area.

• Proven ability to manage a large volume of events or projects concurrently.

• Experience in coordinating event logistics, including registrations, shipping, inventory, staffing, and event materials.

• Strategic thinking skills to enhance attendance and engagement at fairs.

• Strong project management, organizational skills, and attention to detail.

• Experience in managing event budgets, expenses, and vendor relationships.

• Exceptional written and verbal communication abilities.

• Capability to work independently while effectively collaborating across multiple teams.

• Availability for domestic travel as needed.

• Preferred: experience managing university, campus, student-facing, housing, or community events.

• Preferred: familiarity with the VFairs Platform or similar virtual event platforms.

• Preferred: experience in developing processes to enhance the efficiency and scalability of high-volume event programs.

• Preferred: strong problem-solving skills and adaptability to changing priorities.

• Preferred: ability to foster positive relationships with internal stakeholders and external partners.

🏝️ Benefits

• Comprehensive benefits package, including health care.

• Paid time off.

• Life insurance coverage.

• 401k plan with company matching for eligible team members.

• Opportunities for learning and development.

• Supportive team environment.

• Chance to learn, grow, and be valued for your impact and contributions.

• Collaborate with a caring, high-performing, passionate team.