Events & Campaign Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Plan, coordinate, and implement both in-person and virtual events, which includes managing vendor relationships, scheduling, timelines, event setup, promotion, execution, and post-event follow-up.

• Oversee regional marketing initiatives, encompassing third-party review platforms, analyst firm partnerships, and media and promotional opportunities.

• Assess marketing prospects and suggest activities based on regional priorities and business requirements.

• Create and implement demand-generation programs that support pipeline development, engagement, and growth across North America.

• Assist with content and social media initiatives that align with marketing objectives and regional demands.

• Identify and engage customers for participation in case studies, testimonials, and other customer advocacy efforts.

• Support email nurturing and various email marketing programs, recommending optimizations based on performance metrics.

• Analyze marketing and program outcomes, identify trends, assess effectiveness, and propose enhancements.

• Collaborate with the global Marketing team and cross-functional partners to ensure alignment and execution of regional programs.

• Carry out additional tasks as assigned.

⛳️ Requirements

• 3–5 years of experience in marketing.

• Practical experience in executing marketing programs and campaigns.

• Proven experience in supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.

• Hands-on experience in managing event logistics for both in-person and virtual events, including vendor coordination, scheduling, setup, execution, and post-event follow-up.

• Strong organizational and project management abilities.

• Excellent analytical skills, with a background in utilizing marketing data and reporting to assess program performance and guide decisions.

• Exceptional written and verbal communication skills, with a keen attention to detail.

• Strong teamwork skills, with the capability to work effectively across teams in a fast-paced, global environment.

• Flexibility and willingness to take on new responsibilities, adapt to shifting priorities, and learn new tools and processes.

• Demonstrated experience in leveraging AI tools extensively for daily marketing activities, including content creation, campaign execution, research, reporting, and workflow optimization.

• Experience in the SaaS or B2B technology sectors is preferred.

• Familiarity with the LMS, EdTech, or education market is a plus.

• Experience in copywriting or content development is a plus.

🏝️ Benefits

• Competitive compensation package.

• Professional development opportunities.

• Supportive work culture.

• Flexible and accessible work practices.

• Diverse, international team environment.

• Remote-first work approach.