Enterprise Go-To-Market GTM Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Assist the global marketing team with regional support, content creation, social media management, and reporting tasks.

• Partner with business development to establish objectives and execute go-to-market initiatives.

• Enhance the website as a commercial asset by refining its structure, messaging, lead capture, and conversion features.

• Collaborate with account teams to create case studies and client success stories.

• Oversee, analyze, and optimize paid advertising and outbound email, LinkedIn, CRM, and automation strategies for Account-Based Marketing (ABM) campaigns.

• Generate commercial materials, including slide presentations, lead magnets, and one-page documents.

• Identify and document core products and services, launching and promoting them in collaboration with the content team.

• Innovate new categories, products, and service offerings to attract clients and gain a competitive edge.

• Determine marketing, sales, research, and reporting use cases for AI and develop corresponding solutions.

• Explore AI applications in AI-driven marketing.

• Travel nationally and internationally up to 15% based on project, client, and organizational needs.

⛳️ Requirements

• 3–5 years of experience in B2B marketing.

• 2–3 years of experience managing marketing programs.

• At least 1 year of experience in a startup environment is preferred.

• Basic understanding and literacy in software engineering.

• Excellent stakeholder management abilities within a matrixed organization.

• Practical experience with website management, social media, and CRM platforms.

• Prior experience in AI-driven marketing is advantageous.

• Must reside in Portugal.

🏝️ Benefits

• Flexible and supportive self-organization culture offering autonomy over time and career development.

• Health insurance coverage.

• Open holiday policy.

• Flexible working hours and arrangements.

• Option to work from hubs in Porto, Aveiro, or Coimbra, or remotely while based in Portugal.

• Allocated budget for training and conferences.

• Transparent profit-sharing model.

• Choice of laptop and peripherals.

• Unlimited hotspot usage in Portugal.

• Annual Mindera trip.

• Access to sports and sharing groups.

• Inclusive workplace with equal growth opportunities.