Engagement Manager, Retail

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of retail members, prospective clients, under-engaged retailers, and accounts at risk.

• Gain insight into retailer strategies, business goals, category frameworks, operational challenges, key functions, and their connections with IFPA.

• Create account strategies that pinpoint executives, functional contacts, value utilization, unmet needs, engagement prospects, renewal threats, and expansion opportunities.

• Facilitate prospect conversion, renewals, retention, recovery of at-risk accounts, and multi-year opportunities.

• Identify absent retailers and relevant contacts within current retail member organizations.

• Activate and affirm IFPA’s Membership Value Proposition by recognizing member needs and conveying pertinent value.

• Formulate tailored activation strategies and relay retailer requirements to the Director and portfolio teams.

• Assist in organizing retail issue forums for exploration, dialogue, value validation, and prioritization of issues.

• Relay IFPA actions, opportunities, and decisions to retailer contacts.

• Cultivate relationships with executives and functions including sustainability, food safety, supply chain, health and nutrition, government affairs, marketing, and innovation.

• Aid in retail buyer recruitment, attendance, engagement, and relationship cultivation at GPFS.

• Integrate retailers across IFPA portfolios, councils, committees, communities, and initiatives.

• Coordinate multinational retailer and global business-connection opportunities alongside IFPA leadership and country managers.

• Introduce retailers based in the United States to IFPA’s value, relationships, intelligence, advocacy, events, and supply-chain connections in different markets.

• Maintain relationship maps, account strategies, member intelligence, engagement gaps, opportunities, and risks within the CRM system.

• Utilize segmentation, behavioral insights, and account intelligence to tailor engagement efforts.

• Monitor the depth of relationships and repeat engagement across various initiatives.

• Document member outcomes, business connections, addressed needs, and evidence of IFPA’s growing significance to retailers.

• Meet goals related to retail pipeline, conversion, renewal, retention, and recovery of at-risk accounts.

• Enhance retailer engagement, representation, business connections, value realization, CRM accuracy, and the perception of IFPA’s relevance.

⛳️ Requirements

• A minimum of 5 years of experience in membership, strategic account management, customer success, relationship management, sales, business development, or a related discipline.

• Proven ability to cultivate professional relationships, conduct consultative discovery, craft account strategies, and manage pipelines or account portfolios.

• Excellent written, verbal, facilitation, presentation, and analytical communication capabilities.

• Experience utilizing CRM systems to uphold accurate data regarding accounts, relationships, engagement, and opportunities.

• Capability to distill member feedback into actionable insights and manage multiple priorities independently in a remote setting.

• Preferred knowledge of the fresh produce, floral, agriculture, food, or related industries.

• Willingness to travel as necessary.

🏝️ Benefits

• Business-related travel is required, mainly within the United States and Canada, averaging 5–7 times per year.

• Remote work arrangement available.