Email & SMS Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the complete lifecycle of email and SMS campaigns, encompassing scheduling, creative development, testing, deployment, and performance evaluation.

• Oversee the entire campaign process from inception to completion, which includes template development, image slicing, creative placement, audience selection, quality assurance, and deployment.

• Collaborate with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams for successful campaign execution and to gather customer insights.

• Create and maintain the monthly calendar for email and SMS communications.

• Conduct daily quality assurance checks with stakeholders to guarantee timely delivery and precision.

• Track, analyze, and report on key metrics such as open rates, click-through rates, conversions, and overall trends.

• Design and implement A/B tests for subject lines, content, send times, and creative elements.

• Drive the adoption of AI tools for copywriting, audience segmentation, quality assurance, and reporting.

• Test tools that assist in scaling campaign workflows during peak periods while maintaining brand integrity.

• Incorporate audience insights into overall campaign strategies.

• Ensure adherence to regulations such as CAN-SPAM, CASL, GDPR, and others.

• Keep abreast of the latest trends, tools, and best practices in email and SMS marketing.

• Promote process enhancements across various teams.

• Take charge of the campaign calendar within the first six months, establish A/B testing schedules, and implement at least one AI-enhanced process.

⛳️ Requirements

• Bachelor's degree or equivalent qualification.

• 1–3 years of practical experience in email marketing.

• Demonstrated experience with generative AI tools or AI functionalities within email/SMS platforms to enhance productivity and outcomes.

• Strong analytical abilities to convert campaign data into actionable insights.

• Knowledge of CAN-SPAM, CASL, and GDPR regulations.

• Exceptional attention to detail with the capability to manage multiple campaigns concurrently.

• A curious mindset and willingness to experiment, combined with sound judgment regarding human review and brand voice.

• Employment is subject to a background check, including verification of previous employment dates.

• Preferred: Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva.

• Preferred: Knowledge of HTML and CSS for email coding.

• Preferred: Experience in the retail or e-commerce sector.

• Preferred: A passion for the culinary field and a connection to the Sur La Table brand.

🏝️ Benefits

• Paid time off policies.

• 401(k) matching.

• Medical, dental, and vision insurance.

• A range of supplemental insurance options.

• Employee discounts across the brand portfolio.

• Perks for cooking classes.

• Wellness events.

• Opportunities for professional growth in AI-driven marketing, advanced segmentation, and contemporary email/SMS platforms.

• Flexible remote work arrangements.